Ryegrass For Haru Urara Campaign
Submission 7,044
Part of a series on Uma Musume Pretty Derby / Umamusume. [View Related Entries]
Ryegrass For Haru Urara Campaign
Part of a series on Uma Musume Pretty Derby / Umamusume. [View Related Entries]
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Overview
Ryegrass For Haru Urara Campaign refers to campaign which organized by Japanese crowdfunding 生牧草バンク (Nama Bokuso Bank | Eng. Fresh Grass Bank) who distributed donation ryegrass for the horses across Japan, one of them is the infamous retired horseracing Haru Urara, which also a character in the Uma Musume. People started donating ryegrass for her after the game released globally in late June 2025 and acknowledged Urara's background, while the other supporting by drawing fan arts of her receiving so much ryegrass.
Background
On July 10th, 2025, Twitter / X[1] user @tarutaru_mage uploaded a post encourage people if they want to support retired horseracing Haru Urara, which also a character from Uma Musume, by donating ryegrass food for her and giving a guide how to donate to Japanese crowdfunding Nama Bokuso Bank[2]. The post received more than 6,500 reposts and 53,000 likes in four days (shown below).
To support Haru Urara, you can send a gift of fresh ryegrass through a special delivery service.
— たるまげ (@tarutaru_mage) July 10, 2025
This refrigerated, highly palatable ryegrass (not hay) costs 6,000 JP yen, including shipping.
You can order it for Haru Urara via the link below. #Haruurarahttps://t.co/4RAxVVvo9x https://t.co/E7Dg0lPYT0
Developments
As per July 14th, 2025, Nama Bokuso Bank[3] received more than 2,500 kgs (5,000 lbs) ryegrass from 164 people being donated to Haru Urara.
On July 12th, 2025, Nama Bokuso Bank official Twitter / X[4] account uploaded a post about so many people suddenly donating ryegrass for Haru Urara. The post received more than 5,100 reposts and 16,000 likes in two days. On the same day, the same Twitter / X[5] user uploaded quote retweet a post to thanking people for support the crowdfunding.
たくさんのコメントありがとうございます💕
— 生牧草バンク公式 (@namabokusobank) July 12, 2025
納得の事が起きていたのですね😆
Xを始めたころに言っていた言葉
「広がって欲しいな生牧草バンクの輪」
現実となり、とても嬉しいです😊… https://t.co/65xa1szGEK
Online Reactions
Beside donations, online, the community and artists drawing fan arts of Haru Urara receiving so much ryegrass from people who donate. For example on July 12th, 2025, Twitter / X[6] user @ShibeDraws uploaded fan art of Urara shocked with so much ryegrass around her. The post received more than 7,300 reposts and 52,000 likes in two days (shown below).
On the same day, Twitter / X[7] user @keenbiscuit uploaded fan art of Urara wondering "why there's so much food today?" The post received more than 22,000 reposts and 170,000 likes in two days (shown below).
Various Reactions
Search Interest
Unavailable
External References
[1] Twitter / X – @tarutaru_mage
[2] Nama Bokuso Bank – Haru Urara
[3] [Archived] Nama Bokuso Bank – Haru Urara
[4] Twitter / X – @namabokusobank
[5] Twitter / X – @namabokusobank
[6] Twitter / X – Showered with food and love
[7] Twitter / X – @keenbiscuit
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