About

#SaveNelly, also known as #HotInHerreStreamingParty, is an activist campaign that aims to help Missouri rapper Nelly pay off his state and federal debt by listening to his 2002 hit, "Hot In Herre."

Origin

On September 11th, 2016, TMZ^[1] reported that Nelly had just been hit with nearly 2.5 million dollars in debt to the federal government. The following day, Spin^[2] published an article in which they calculated the amount of Spotify streams it would take for Nelly to pay off his debt. The headline was "Nelly Needs At Least 287,176,547 “Hot In Herre” Streams to Pay Off His IRS Debt."

Spread

The article spawned several hashtags calling upon fans to listen to "Hot in Herre" on Spotify to help Nelly, including "#SaveNelly"^[3] and "#HotInHerreStreamingParty"^[7] The trend was covered by music publications including MTV,^[4] Complex,^[5] Vibe,^[6] Billboard,^[8] and more. The story was a Twitter Moment^[9] on September 12th, 2016

Various Examples

Search Interest

External References