FreeCreditReport.com

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About

FreeCreditScore.com and FreeCreditReport.com are websites owned by Experian Consumer Direct.

There are many videos on youtube where you can watch the ads.
FreeCreditReport.com has been the subject of two major lawsuits. In 2005, the site's owner, Experian Consumer Direct, was sued by the Federal Trade Commission for deceptive marketing tactics. They settled for $950,000 in the form of free credit monitoring for those affected and agreed not to use deceptive and misleading claims about free offers and to offer full disclosure of terms and conditions of any free offers.

Origin

In October 2007, Experian Consumer Direct began airing an advertising campaign featuring singer Eric Violette as a man struggling with difficult life circumstances due to his poor credit score, and his ignorance of it. The commercials feature jingles written using various distinctive forms of popular music. To date the company has aired nine different commercials, which have aired in different orders in different markets. The commercials featuring Violette and his band stopped airing in February 2010 to focus advertising on FreeCreditScore.com and a new band.
The AD's Fame lead to spoofs and many parodies over the internet, like Freedumbassreport.com.

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