WallStreetBets GameStop Short Squeeze
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Overview
WallStreetBets GameStop Short Squeeze refers to the massive surge in the price of GameStop shares in the stock market in January 2021, when it rose from $17 to over $500, in a significant degree due to a campaign by users in the /r/WallStreetBets subreddit. The hype resulted in GameStop (GME) becoming of the most traded stocks on Wall Street that month, with a massive number of retail investors buying the stock in an attempt to force hedge funds betting against it into large losses.
As GameStop stock garnered attention globally and became one of the most-discussed topics online in late January 2021, the events were followed by a several movie announcements and a number of controversies, including restrictions on trading the stock imposed by several brokerages, and stock market as a whole being put under government scrutiny.
Background
On August 16th, 2019, hedge fund manager Michael Burry, known for shorting the 2008 real estate bubble, reported purchasing 3 million shares, or 3.3% of GameStop,[35] citing the short[27] interest of 63% in the company possibly resulting into a short squeeze[13] as one of the factors affecting the decision to invest. In the following weeks, several news outlets[36][37] reported on Burry's investment.
In September 2019, /r/WallStreetBets user DeepFuckingValue, aka Roaring Kitty, started making monthly posts[8][9] of their January 15th, 2021, $8 call options[10] in /r/WallStreetBets subreddit, mentioning Burry in one of their earliest posts.[8]
On October 8th, 2020, the price of GME stock rose[17] from $9.36 to $13.49, which caused /r/WallStreetBets users to take increased interest in the stock. On that day, Redditor[11] namsilat made a "due diligence" (DD) post in which he advised buying on January 15th, 2021, call options for GME with a $9 strike price (shown below, left). On the same day, DeepFuckingValue[12] posted his potential earnings from his GME calls, at that time valued at over 2.2 million dollars (shown below, right).
Developments
In November and December 2020, following the October 8th surge, multiple /r/WallStreetBets users made posts hyping up GameStop stock, including due diligence posts predicting a possible short squeeze,[27][13] leading to those /r/WSB users who bought in the stock referring to themselves as GME Gang.[14]
The number of posts about GameStop stock in /r/WallStreetBets increased in December 2020,[15][16] with some users betting on an upcoming short squeeze in the stock (posts shown below), with hedge fund Melvin Capital, a major holder of GME short positions,[27] being collectively chosen by the subreddit as an antagonistic figure.
First Short Squeeze / Gamma Squeeze Leg (January 11th – January 21st)
On January 11th, 2021, Chewy founder Ryan Cohen joined the GameStop board of directors.[1] This, along with hype about recently-released video game consoles like the PlayStation 5 and Xbox Series X sparked renewed interest in GameStop among investors, which had bottomed out at $3 a share in 2020 as many people thought the store would soon go bankrupt.[2] The event served as a trigger for the initial leg of the short / gamma squeeze[28] in the stock, with GME share price increasing[17] from $19.95 on January 12th to $31.40 on January 13th to $39.91 on January 14th. During that period, multiple /r/WallStreetBets users made posts in which they prompted others to buy GameStop stock and options. On January 13th and 14th, DeepFuckingValue posted[18][19] screenshots of their potential call earnings from their GME calls, with the January 13th post (shown below, left) gaining over 41,900 upvotes in ten days. On January 17th, Redditor[20] TitusSupremus made a DD post hyping up further buying pressure in the stock that gained over 12,900 upvotes (shown below, right).
On January 19th, 2021, Vice[21] reported on the short squeeze.
/r/WallStreetBets vs. Citron Research
Prior to January 2021 events, /r/WallStreetBets built antagonistic relationship towards Citron Research in 2020 as the majority of /r/WSB users disagreed with Citron's bearish prognosis towards several stocks popular in the subreddit.
On January 19th, 2021, Andrew Left of investment newsletter Citron Research posted that he thought those investing in the company at the current level were "suckers,"[3] announcing a live stream about the situation on January 20th. On the same day, Redditor[22] SmollPpMaster69 posted the screenshot of the tweet to /r/WallStreetBets, writing "Shitron Attacking begins." and gaining over 23,000 upvotes in two days. Also on the same day, Redditor[23] spike142 made a post "Citron's Biggest Mistake: They Announced that they would have a live stream, and provided the time and date."
On the following day, Andrew Left's stream was raided by /r/WallStreetBets users, with the stream experiencing technical difficulties.[24] Multiple memes based on the stream and generally about Citron Research were posted in /r/WallStreetBets[25][26] in the following days.
Second Short Squeeze Leg (January 22nd – January 29th)
On January 22nd, 2021, following the increasing buying pressure by /r/WallStreetBets users and other market players, the price of GME stock surged from $43 to $65, peaking at $76.35 during the day.[17]
On that day, multiple /r/WallStreetBets[6][7] users made posts in which they talked about their potential and realized earnings from GameStop shares and options (examples shown below).
On January 25th, 2021, the price of the stock rose to $136.36 within two hours after the premarket opened, with the stock opening at $96 during the main trading session.[17] Within one hour after opening, the price reached $158.
The January 2021 GameStop short squeeze and the role /r/WallStreetBets played in it attracted interest from both mainstream media[2][3][34] and social media,[4][5] with news articles and viral posts about the situation being made.
January 26th and 27th Events
On January 26th, Elon Musk, after the main trading session closing time, tweeted "Gamestonk!!" and linked the WallStreetBets subreddit, with the tweet gaining over 26,200 retweets and 152,400 likes in one day.
During the January 26th postmarket trading session, the price of $GME reached $243.10.
On January 27th, the price of the stock reached $360.40 during the premarket trading session.
On January 27th, 2021, CNBC[29] reported that Melvin Capital, the hedge fund that held a large GameStop short position, closed it for a huge lose, according to a report by the hedge fund's manager. On the same day, Citron Capital’s Andrew Left posted a video[30] in which he revealed that the fund also closed the majority of its GameStop short position at "a loss of 100%."
Following the news, the price of the stock decreased to slightly above $200 as of 8:30am EST.
On Reddit, several viral posts[31][32] speculating that the report by CNBC was false information were made.
In addition to GameStop, several other stocks gained popularity among retail traders and saw high volatility on the market due to the activity on /r/WallStreetBets subreddit, including AMC Theaters (AMC), BlackBerry (BB), Nokia (NOK) and Koss Corp (KOSS).
January 28th and 29th Events
During pre-market hours on January 28th, the price of GameStop stock briefly exceeded $500.[38] Also on that day, /r/WallStreetBets reached 5 million subscribers (from below 2 million at the start of January 2021).
Following the surges in GameStop and other stocks popular among the traders on /r/WallStreetBets, several brokerages including Robinhood, TD Ameridale, Charles Schwab, E*TRADE and WeBull restricted trading $GME, $AMC and several other of the trending stocks (individual lists vary),[33] not allowing the users to buy new stock. Additionally, several brokers increased margin requirements[39] for volatile stocks.
The move received extremely negative responses from both users on /r/WallStreetBets and on social media in general, with brokerage Robinhood, particularly popular among beginner traders and investors, being heavily criticized online. On that day, the US representative Alexandria Ocasio-Cortez tweeted[40] that Robinhood's actions were "unacceptable," with the tweet gaining over 126,300 retweets and 603,000 likes in one day, with other notable politicians and public figures such as Donald Trump Jr., Ted Cruz, Rashida Tlaib and Ben Shapiro also commenting on the situation (tweets shown below).
On /r/WallStreetBets, several viral posts about initiating a class action lawsuit against Robinhood were made, with at least one lawsuit being filed[41] in New York.
Following the restrictions imposed on trading, the price of GameStop stock decreased to a daily low of $120 before again rising to $348 during the postmarket trading session.
That week, the price of GameStop closed at $325 on Friday January 29th.
Week Of February 1st Events
During the week of February 1st, the price of GameStop dropped from a $315 open on Monday to a $64.77 close on Friday.
During the weekend of January 30th and 31st, and during the week of February 1st, multiple /r/wallstreetbets users posted[50][51] photographs of billboards in various American cities advertising GameStop shares and the /r/wallstreetbets subreddit (examples shown below). For example, on January 30th, Redditor[52] SomeGuyInDeutschland posted a video of a Times Square billboard displaying "$GME GO BRRR" message, referencing the Printer Go Brrr meme.
Film and Series Projects
On January 31st, Deadline[53] reported that MGM landed movie rights for 'The Antisocial Network', a yet-to-be written book about the events of the GameStop stock surge by New York Times author Ben Merzrich.
During the week of February 1st, three more movies and a TV series about the events were reported in the works, including movie projects initiated by HBO,[54] Netflix[55] and Console Wars director Jonah Tulis,[56] and a TV series by production company Pinky Promise.[57]
Additionally, Hollywood producer Brett Ratner acquired rights to a film based on the life story of /r/WallStreetBets' founder Jaime "jartek" Rogozinski.[58]
Third Surge (February 24th – ongoing)
On February 24th, 2021, GameStop announced that it's CFO Jim Bell will be resigning from his role effective on March 26th.[57] The official reason for resignation was not disclosed. During the January 2021 stock surge, GameStop failed to capitalize on the increase of its stock price.
On the same day, the price of GameStop stock rose from below $45 during the market opening to over $91 on close.[58] During the pre-market hours on February 25th, the price of the stock reached over $160. The surge was followed by other $BANG stocks favored by /r/WallStreetBets – AMC, Blackberry and Nokia – also climbing by dozens of percent.
The spike in the price of GameStop stock was met with revitalized popularity of GameStop memes in /r/WallStreetBets (example shown below) and new viral discussions of the stock in the subreddit and on other social media.
On February 25th, GameStop opened at $170 and closed slightly above $108. On February 26th, GameStop share price reached $122 during pre-market trading session.
Related Memes
Apes Together Strong
On January 25th, Redditor[42][43] Scheebs_ made a post titled "Short Squeeze Explained for Dummies (us) in /r/WallStreetBets subreddit. In the post, which received over 5,200 upvotes, Scheebs_ used the analogy for a group of apes and snakes trading bananas for the GameStop short squeeze, writing, "if the group of apes stay strong then price will go up" (shown below), with user DragonStoned commenting[44] "Ape together strong," referencing the Apes Together Strong meme. The post and the comment popularized the Apes Together Strong meme among the holders of GameStop shares. The original post later was removed.
We Like the Stock
We Like the Stock and I Like the Stock is a mantra adopted by /r/WallStreetBets users to hype up GameStop and stocks that gained popularity in late January 2021 which they have used to encourage each other and to explain the motivation behind their own purchases.
The meme originated from the January 25th, 2021, episode of CNBC's "Halftime Report" during which Jim Cramer,[47] [48][49] the host of finance television program Mad Money, chanted "We Like the Stock" to comment on /r/WallStreetBet users' motivation behind purchasing GameStop shares.
What is kind of case do they have? We like the stock! We like the stock!
If He's Still In, I'm Still In
If He's Still In, I'm Still In refers to a mantra said by Reddit users in reference to update posts by user DeepFuckingValue who has been keeping his major GameStop positions regardless market fluctuations.
On January 28th, 2021, when the price of GameStop closed at $193.60, dropping from $347.5 close the previous day, DeepFuckingValue[45] posted a screenshot of his April 16th $12 call position which dropped from 47 million USD to 33 million USD in one day, losing nearly 15 million potential gain. In the comment section, Redditor[46] JoeyIsActive replied "IF HE'S STILL IN, I'M STILL IN," with the comment gaining over 43,400 upvotes, and other users making a comment chain repeating the comment (shown below).
The comment was used by /r/WallStreetBets users in subsequent threads by DeepFuckingValue and in other contexts in the following days.
$BANG
$BANG or /r/WallStreetBets ETF refers to a set four stocks popularized in /r/WallStreetBets during the events of the GameStop Short Squeeze. $BANG includes the publicly traded companies BlackBerry, AMC Theaters, Nokia and GameStop.
Search Interest
External References
[1] Forbes – Can Ryan Cohen Work His Chewy Magic At GameStop? Here’s A Possible Game Plan
[2] Fool – GameStop Stock Surges 100% in 2 Days, but It Won't Last
[3] Fool – Short Squeeze Sends GameStop Stock Surging. Again.
[4] Reddit – /r/outoftheloop
[5] Reddit – /r/outoftheloop
[6] Reddit – GME Containment Thread
[7] Reddit – /r/wallstreetbets
[8] Reddit – Hey Burry thanks a lot for jacking up my cost basis
[9] Reddit – GME YOLO update following the Q2 earnings report described as a 'Chernobyl experience'
[10] Call options are financial instruments that earn money if the stock is being traded at a higher price than the strike price on the day of the expiration. The call options usually can be sold before the expiration date is reached.
[11] Removeddit – My final DD.
[12] Reddit – GME YOLO update -- Oct 8 2020
[13] Short squeeze refers to a stock market situation when players are forced to close their short positions due to rapidly increasing price, creating a positive feedback loop and pushing the price even higher.
[14] Reddit – GME Gang Listen UP
[15] Reddit – 💎🙌 GME Gang rise Up! Earnings dip sucked (Fuck you Sherman) but short squeeze gotta squeeze. Continuing the road to multi-millionaire, who’s with me?
[16] Reddit – Why GME could squeeze as early as tomorrow
[17] Investing – GameStop Corp
[18] Reddit – GME YOLO update -- Jan 13 2021
[19] Reddit – GME YOLO update -- Jan 14 2021
[20] Reddit – One DD to rule them. One DD to find them. One DD to to bring them all and in the darkness bind them.
[21] Vice – How Chaotic Redditors Made GameStop Stock Skyrocket
[22] Reddit – Shitron Attacking begins.
[23] Reddit – Citron's Biggest Mistake: They Announced that they would have a live stream, and provided the time and date.
[25] Reddit – Citron video summarized
[26] Reddit – The face of a man days from bankruptcy
[27] Holders of short positions sell shares they don't own, hoping that the price of the stock will go down. They have to purchase shares at a later point to return them, and will lose money if the price of the stock goes up over the period between selling and buying.
[28] Gamma squeeze happens when a large number of call options is being purchased, with sellers of these call options buying the underlying stock in order to hedge their positions, thus driving the price of the stock up.
[29] CNBC – Melvin Capital, hedge fund targeted by Reddit board, closes out of GameStop short position
[30] Twitter – @CitronResearch
[31] Reddit – DONT FALL FOR THE FAKE BS REPORT BY CNBC
[32] Reddit – WARNING: More manipulation on this sub by GME shorts
[33] Marketwatch – GameStop and AMC trading restricted by TD Ameritrade, Schwab, Robinhood others
[34] Memebase – Robinhood Banned The Trading Of Reddits Hottest Stocks But They Can't Stop The Memes
[35] BusinessWire – Scion Asset Management Urges GameStop to Buy Back $238 Million of Stock with Cash on Hand
[36] The Motley Fool – A Famous Investor Bets Big on GameStop -- but Will It Pay Off?
[37] Business Insider – GameStop soars after 'Big Short' investor Michael Burry says it still has big upside
[38] Reddit – ‘GameStop stock hits as high as $500 in premarket action
[41] Courtlistner – Case 1:21-cv-00777
[42] Reddit – Short Squeeze Explained for Dummies
[43] Removeddit – Short Squeeze Explained for Dummies
[44] Reddit – DragonStoned
[45] Reddit – GME YOLO update -- Jan 28 2021
[46] Reddit – JoeyIsActive
[47] YouTube – "We Like the Stock" – Jim Cramer on Gamestop Stock (GME)
[48] Reddit – Does someone mine calling Jimmy and tell him to stop saying 'we like the stock' and tell him that we LOVE this stock. 1 minute 30 seconds in
[49] Reddit – WE LIKE THE STOCK
[50] Reddit – Billboard! Went full retard!🚀🚀 North of Dallas along super busy I-35
[51] Reddit – Billboard scene in Portland
[52] Reddit – Times Square right now
[53] Deadline – MGM Lands Rights To Ben Mezrich’s Book Proposal ‘The Antisocial Network’; Would Chronicle Recent Wall Street-GameStop Chaos
[54] Variety – GameStop Film in Development at HBO
[55] Deadline – Netflix Finalizing GameStop Stock Movie Package; Mark Boal In Talks To Write, Noah Centineo Attached, Scott Galloway To Consult
[56] Deadline – ‘Console Wars’ Director Jonah Tulis Underway On GameStop Documentary With Submarine Set To Produce
[57] Deadline – Pinky Promise Developing Limited Series ‘To The Moon’, The Latest Project To Chronicle The Roller-Coaster Saga Shaking Wall Street
[58] Business Insider – Wall Street Bets founder sells his life story to film production studio owned by Brett Ratner, who was previously accused of sexual misconduct
[57] CNN – GameStop CFO resigns a month after the Reddit trading frenzy
[58] The Verge – GameStop stock just jumped 100 percent, and WallStreetBets is ecstatic
Top Comments
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