Ahead of the semi-final match between Germany and Italy at the Euro 2012 (the european aquivalent to the soccer World Cup) German daily Handelsblatt started a spoof of Italian engineering in order to show that Germany will be the possible winner (https://www.facebook.com/photo.php?fbid=10150930858898233&set=a.10150261034178233.323431.104709558232&type=1). Users from Germany as well as Italy started to publish their version of the "Italian engineering vs German engineering" image Handelsblatt uploaded.

After a couple of hours the Facebook entry was shared a couple of hundred times, had collected more than 500 likes and more than 130 people had commented on it.

See some spin-offs:

https://www.facebook.com/photo.php?fbid=3831037706399&set=a.1649390926593.2082087.1591580790&type=1&theater

http://static.fanpage.it.s3.amazonaws.com/calciofanpage/wp-content/uploads/2012/06/Senza-titolo-3.jpg

https://dl.dropbox.com/u/57234974/collage%20It-De.jpg