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On May 2nd, Twitter user @holyfag posted a dialogue scenario of himself going into Hot Topic asking if he could find an object sized medium. In the joke, the Hot Topic employee replies with a video posted by Harper's Bazaar titled "100 Seconds With Bella Thorne" in which she outlines her weirded quirks (shown below). The tweet gained over 40,000 retweets and 111,000 likes.
me: do you have this in medium ?
hot topic employee: pic.twitter.com/fEihDLnK6n
— bradlee (@holyfag) May 2, 2017
Following the success of @holyfag's tweet, several other Twitter users responded with various videos and images defining the essence of a Hot Topic employee, including Jughead's "I'm Weird" Speech. On May 5th, user @faithwithanf posted a popular variation with featured a guy dancing to a Pokemon themed remix, gaining over 1,000 retweets and 1,600 likes.
me: can I get this in a medium— champion of idiots (@faithwithanf) May 5, 2017
hot topic employee: pic.twitter.com/YNXNnkgIve
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