It's More Fun in the Philippines

It's More Fun in the Philippines

Updated Aug 12, 2015 at 01:47AM EDT by Brad.

Added Jan 17, 2012 at 12:45PM EST by Don.

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Shuffin. More furin Philippines


"It's More Fun in the Philippines" is the slogan of a tourism campaign launched by the Filipino government in January 2012. Mainly due to its similarity to the 1951 Swiss tourism slogan "It's More Fun in Switzerland," the phrase has since become a subject of captioned parodies and spawned hundreds of tongue-in-cheek image macros based on the phrasal template "X, More fun in the Philippines."


The slogan "It's more fun in the Philippines" was developed for a campaign by ad agency BBDO Guerrero/Proximity Philippines for the Philippines Department of Tourism. The website[1] was registered on December 29th, 2011 and according to GMA News[7], the campaign officially launched on January 6th, 2012. Shortly after the announcement of the campaign, some recalled the slogan's similarity to Switzerland's 1951 tourism slogan ("It's More Fun in Switzerland"), which led to a heated debate on the web. On that day, the hashtag #ItsMoreFunInThePhilippines[9] became a globally trending topic on Twitter and similar conversations began to surge on the social networking site Facebook, where dozens of fan pages were launched in dedication to the slogan. Soon, the official Facebook page became the hub site for the captioned images.

I's more fun in the Philippines About Contact Commuting. More funin the Philippines Photo by George Tapan


On January 7th, 2012, BuzzFeed[6] published a post titled "25 Things That Are More Fun in the Philippines" featuring a compilation of image macros. On January 8th, 2012, the Philippines-based news site Phil Star[3] published an article about criticism that the campaign received for bearing a striking resemblance to a vintage Swiss tourism ad from 1951 that used the slogan "It's more fun in Switzerland!"

lts more fan in Switeerland un- tanning Soak up the sun- whether you're drifting on palm fringrd lakes or exploring sunny Alpine trails. In four hours, Switzerland's fast electric trains will whisk you almost anywhere in this gay and friendly cour try. And you save upto half onspecialSwisstravelfares Swiss rsenings are fulf chilets, penaions und eplendid resort botels You can dine on partridge and tender traks or dle anid cheese snuffles. Yet you ean live as eco ling ! Enjoy Switzerland egniheet spring ki eason-perleet saow conditions in the SOITNICAlly as at heine! The man to knoe before you go is your Travel Agent Svis National Tourist Office 1

According to Phil Star, the Philippines Department of Tourism (DOT) Secretary publicly responded to the criticisms:

“The line isn’t a manufactured slogan. It is simply the truth about our country. Don’t be swayed by people who are trying to punch holes in it… No one can own the expression ‘it’s more fun’ but it’s very true for the Philippines so it becomes ours.”

On January 14th, 2012, the Philippines-based news site Inquirer[5] published an article titled "Memes-more fun in the Philippines", noting that new images mocking the campaign were being uploaded to sites like Facebook and included several example images. As of January 17th, 2012, there are over 50 Facebook pages titled "It's More Fun in the Philippines," and the official page[8] has gained over 12,138 likes.

Notable Examples

Prison. More fun in the Philippines Planking Möre fun in the Philippines Feeding dinosaur. More fun in the RTE ARPing. More fun in the Philippines Yoda. More fun in the Philippines Xtra Grindr Menu 阿 t'S more FUn in the Philippines

Search Interest

Search queries for "its more fun in the philippines" soared on January 6th ,2012, the same day the campaign officially launched.

External References

Recent Videos 5 total

Recent Images 50 total

Top Comments

Delta Two-Six The Lurking Fagtron.
Delta Two-Six The Lurking Fagtron.

I'm a Filipino, and honestly.. some places here are total shitholes. but you gotta admit, some tourist destinations here are pretty darn awesome.

but really.. this "It's more fun in the Philippines" stuff is all over the philippine interwebz now, spreading fast and being abused and overused to the point of being absurd and annoying.

just my two centavos.


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