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The Jaeger Designer is an online application created by Warner Brothers to promote the 2013 science fiction film Pacific Rim directed by Guillermo del Toro, in which humans pilot gigantic humanoid mechas called Jaegers to fight against colossal monsters. Following its release and coverage by various websites in May and June of 2013, many fans used it to generate non-serious Jaegers using a variety of humorous phrases and nationality stereotypes.
Pacific Rim is a 2013 American science fiction film directed by Guillermo del Toro and released by the American film production company Legendary Pictures, which was first premiered in London on July 4th and later followed by an American release on July 12th. The film is set in the 2020s, when Earth is under attack by colossal monsters called Kaiju. To fight these monsters humanity has created gigantic humanoid mechas called Jaegers. To promote the film, Warner Bros added a Jaeger Designer app to the official site on May 11th, 2013, which allowed users to customize their own Jaegers alongside given them a name and a country of origin.
On May 11th, the same day as the release of the app, it was covered by various websites such as CrunchyRoll, MovieViral and Collider. They were followed in late May and throughout June by other websites such as ComicbookMovie, Hitfix, Slashfilm, ThisIsInfamous and Mashable when Warner Bros expanded the features of the designer such as with the addition of a custom game. A page for the designer was also added to the Pacific Rim Wikia on May 27th. On June 18th, IGN announced a Jaeger design contest in cooperation with Guillermo del Toro, the director of the film, in which the winner would win a 3D-Printer valued at $2,500 (shown below).
On July 9th, 2013, the 4th String Jaegers single topic blog was created, which focussed on posting custom made non-serious Jaegers. On July 8th, Tumblr user Kris Straub made a post showing a collection of 3 Jaegers with vulgar names including "Diarrhea Touchdown" and "Padawan Dickshark". On July 9th, the 4th String Jaegers blog created a post using a GIF animation of a dancing Jaeger called "Bust A Move" which was created by Twitter user @CantWearHats. The same day Tumblr user Fadeintocase also made a post containing 6 Jaegers using a collection of pun jokes based on country names (shown below). As of July 17th, 2013, the 3 posts gained respectively more than 3,500; 3,000 and 5,800 notes.
On July 12th, 2013, Uproxx created an article covering the custom Jaegers made by Kris Straub and expanded on the idea with some of their own creations. Uproxx made additional follow-ups to this article on July 13th using ideas made by the site's commenters and on July 17th using posts made by the 4th String Jaegers blog. On July 16th, Buzzfeed and GiantFreakingRobot also made articles covering the various custom Jaegers made by fans.
Additional examples can be found through the Tumblr tag "#jaeger-designer".
 Pacific Rim Movie – Jaeger Designer
 Pacific Rim Movie – Homepage
 Wikipedia – Pacific Rim (Film)
 GiantFreakingRobot – Pacific Rim Gets Goofy With Fanmade Fourth-String Jaegers
 Crunchyroll – Build Your Own Mecha with “Pacific Rim’s” Jaeger Designer
 IGN – Enter IGN and Pacific Rim's Design Your Jaeger Contest
 SlashFilm – ‘Pacific Rim’ Featurette Explains Jaeger Design
 Tumblr – Fadeintocase
 MovieViral – Pacific Rim: Design Your Own Jaeger
 Collider – Design Your Own Jaeger
 Uproxx – Meme Watch: The Giant Robots Of ‘Pacific Rim’ Get Vastly Improved Names
 ComicbookMovie – New Features in the Pacific Rim Jaeger Designer
 HitFlix – Design your own 'Pacific Rim' Jaeger
 ThisIsInfamous – New Pacific Rim Featurette Highlights Some Awesome Jaeger Designs
 Tumblr – 4th String Jaegers
 Tumblr – Kris Straub
 Tumblr – Bust A Move
 Twitter – @CantWearHats
 Mashable – 'Pacific Rim' Game Pits Custom Robots Against Monsters
 Pacific Rim Wikia – Jaeger Designer
 Uproxx – The Giant Robots Of ‘Pacific Rim’ Get Even More Improved Names
 Uproxx – Meme Watch: We Weren’t The Only Ones Giving ‘Pacific Rim’s Robots Improved Jaeger Names
 Buzzfeed – 18 Rejected Pacific Rim Robot Names
 Tumblr – Tagged: '#jaeger-designer'
Jul 17, 2013 at 07:29PM EDT
Jul 17, 2013 at 10:09PM EDT
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