Joe Biden's 2020 Presidential Campaign Logo

Joe Biden's 2020 Presidential Campaign Logo

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Updated Apr 26, 2019 at 02:15PM EDT by Adam.

Added Apr 26, 2019 at 01:31PM EDT by Adam.

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About

Joe Biden's 2020 Presidential Campaign Logo refers to the graphic released by Joe Biden for his 2020 Presidential Campaign. The logo features the letters J and O in blue, followed by three red striped meant to represent the letter E, spelling "Joe." However, social media users mocked the logo for looking as though it was promoting a candidate named "Jo," as well as its general design.

Origin

On April 25th, 2019, Joe Biden announced his campaign for the presidency in the 2020 election.[1] Among his announcement materials was a logo featuring the letters J and O in blue, followed by three red striped meant to represent the letter E, spelling "Joe" (shown below).


JOE 202O

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Twitter users joked about the logo by saying it looked like it was advertising a campaign for someone named Jo. For example, Twitter user @ChrisGeidner[2] joked by imagining it was for the character Jo from the sitcom The Facts of Life (shown below, left). Twitter user @gabebergado joked that it was for YouTuber JoJo Siwa (shown below, right).


Chris Geidner @chrisgeidner Follow "It's her time." JOE 2O2O gettyima 10:31 AM -25 Apr 2019 gabe bergado @gabebergado Follow I'm ready for jo(jo) 2020!! BUSTERS JOE 2O2O 0 tla 8:10 AM - 25 Apr 2019

Others mocked the design itself. User @erikhinton[2] tweeted it was a "tragedy," pointing out what he saw as several graphic design flaws (shown below, left). In a thread discussing how the logo was similar to Obama's, sser @isaacmbutters[3] tweeted a parody that added lots of elements of Obama's logo to Biden (shown below, right). Jokes about the logo were covered by Yahoo[1] and Daily Intelligencer.[4]


Erik Hinton @erikhinton Follow i say this with sincere disrespect, but the Biden logo is a tragedy. Weird alignmenft and anemic '2' letterform aside, I struggle to read this as "Joe", a pretty simple word to parse. It's looks like "Jo" skid-marking out of frame, perhaps a decent metaphor for this run JOE 2O2O 10:22 AM 25 Apr 2019

Various Examples


it's that kev @acanticleforkev Follow this looks like it would be the logo of a campaign to get more people to j------- in 2020 202O 9:44 AM - 25 Apr 2019 DuckyTisDale @Jenn_Tisdale Follow Very concerned about the fact that Biden's logo looks like something Jonah Ryan would come up with. #VEEP JOE 2O2O 10:59 AM -25 Apr 2019 FacebookJustin Tracy Follow @JustinTracys Replying to JoeBiden That E-good logo reminiscent of the flag or does it remind you a little of the missing A in the Jon H Ryan gag from .@VeepHBO? Will there be at least some votes for Jo Biden? JOE 2O2O New Hampshire JONAH RYAN 8:32 AM -25 Apr 2019 Alexandra DeSanctis @xan_desanctis Follow We're all on the same page about how this looks like it says "Jo," right? 35 JOE 202O 10:37 AM -25 Apr 2019 Max Rymer @MaxRRymer Follow "Jo" Biden, just a concerned mom from the burbs who wants to resist, drink wine, and speak to your manager. JOE 2O2O 11:19 AM - 25 Apr 2019 Danny Cooper @kennydooper Follow biden's logo is a direct callback to obama's. i didn't take a continuing ed beginner's graphic design class at sva for nothing JOE 2020 11:12 AM -25 Apr 2019

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