![Let It Goat Let It Goat](https://i.kym-cdn.com/entries/icons/mobile/000/015/940/screen568x568.jpg)
Let It Goat
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About
Let it Goat is a mobile game in which the player must navigate a goat character through a side-scrolling platform and jump over a series of obstacles by touching the screen at the right time. Its name is a wordplay made in reference to the Frozen song "Let it Go."=
Origin
"Let It Goat" was created by popular Vine users Jack Gilinsky and Jack Johnson[1] and released by SkyVu Entertainment on Apple's iOS app store[1] on June 29th, 2014. Gilinsky and Johnson created the game during an internship with SkyVu. In the game, the player assumes the role of a pixelated jumping goat and must tap the screen to help the goat navigate a series of roads while avoiding zombies and mountains. The constant need to tap the screen is similar to the popular mobile game Flappy Bird. In less than a week the game gained over 900 reviews with an average rating of five stars.
Spread
On July 1st, 2014, Twitter user BoCai10[6] introduced the hashtag #LetItGoat. Within 24 hours the hashtag[5] was tweeted out over 27,000 times.
![Let it Goat Intro Bo Cai @BoCai1o 塩Follow Took a spike to the knee at 5! #LetitGoat challenge goo.gl/bwfkn7 Reply t. Retweet ★ Favorite More 5 Bests 5 ヤ22 523 PM-1 Jul 2014 Flag media](https://i.kym-cdn.com/photos/images/newsfeed/000/786/768/4ce.png)
On July 2nd, Jack Gilinsky sent out a tweet[3] announcing the release of Let it Goat. In less than 24 hours the tweet gained over 2,000 retweets and over 7,000 favorites. The same day Jack Johnson sent out a tweet[4] also announcing the game's release. In less than 24 hours, the tweet gained over 1,000 retweets and over 7,000 favorites.
![Let it Goat announcement Jack Gilinsky @jackgilinsky * Follow Our new free game Let it Goat! sky.vu/g is out. Tweet your score with #LetitGoat Reply Retweet ★ Favorite More 2,144 7,736](https://i.kym-cdn.com/photos/images/newsfeed/000/786/763/1af.png)
![Jack Johnson Announcement Jack Johnson @JackJackJohnson * Follow Hey guys! Me and jack have been working all summer on the #letitgoat game. Just released it on the App Store! sky.vu/g Reply Retweet ★ Favorite More](https://i.kym-cdn.com/photos/images/newsfeed/000/786/764/308.png)
The game was profiled by several sites including Silicon Prairie News and Omaha.com.[7]
Notable Examples
![Goat Mashup Let It Goat](https://i.kym-cdn.com/photos/images/newsfeed/000/786/790/22a.png)
![Let it Goat IRL](https://i.kym-cdn.com/photos/images/newsfeed/000/786/793/43b.png)
![Let it Goat Photoshop @wackywilkinson LET AT BUY IT IN THE APP STORE](https://i.kym-cdn.com/photos/images/newsfeed/000/786/798/a59.png)
![Let it Goat Screen # Let it Goat Made with Jack & Jack](https://i.kym-cdn.com/photos/images/newsfeed/000/786/802/45d.png)
![Let it Goat Dark](https://i.kym-cdn.com/photos/images/newsfeed/000/786/801/340.png)
![Jack and Jack Let it Goat Free Game bu](https://i.kym-cdn.com/photos/images/newsfeed/000/786/804/fc1.png)
Search Interest
External References
[1] iTunes- Let it Goat
[2] Silicon Prairie News – Famous Vine duo Jack & Jack makes game for SkyVu, trend on Twitter
[3] Twitter – jackgilinsky
[4] Twitter – JackJackJohnson
[5] Topsy – #letitgoat
[7] Omaha.com – Omaha Vine duo Jack and Jack's 'Let it Goat' game trends on Twitter
Recent Videos
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Top Comments
Freakenstein Moderator
Jul 02, 2014 at 08:36PM EDT
Cronus
Jul 02, 2014 at 11:15PM EDT in reply to