About

Let it Goat is a mobile game in which the player must navigate a goat character through a side-scrolling platform and jump over a series of obstacles by touching the screen at the right time. Its name is a wordplay made in reference to the Frozen song "Let it Go."

Origin

"Let It Goat" was created by popular Vine users Jack Gilinsky and Jack Johnson^[1] and released by SkyVu Entertainment on Apple's iOS app store^[1] on June 29th, 2014. Gilinsky and Johnson created the game during an internship with SkyVu. In the game, the player assumes the role of a pixelated jumping goat and must tap the screen to help the goat navigate a series of roads while avoiding zombies and mountains. The constant need to tap the screen is similar to the popular mobile game Flappy Bird. In less than a week the game gained over 900 reviews with an average rating of five stars.

Spread

On July 1st, 2014, Twitter user BoCai10^[6] introduced the hashtag #LetItGoat. Within 24 hours the hashtag^[5] was tweeted out over 27,000 times.

On July 2nd, Jack Gilinsky sent out a tweet^[3] announcing the release of Let it Goat. In less than 24 hours the tweet gained over 2,000 retweets and over 7,000 favorites. The same day Jack Johnson sent out a tweet^[4] also announcing the game's release. In less than 24 hours, the tweet gained over 1,000 retweets and over 7,000 favorites.

The game was profiled by several sites including Silicon Prairie News and Omaha.com.^[7]

Notable Examples

Search Interest

External References