Let It Goat

Let It Goat

Part of a series on Goats. [View Related Entries]

Updated Nov 25, 2014 at 01:48PM EST by Brad.

Added Jul 02, 2014 at 04:00PM EDT by Molly Horan.

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About

Let it Goat is a mobile game in which the player must navigate a goat character through a side-scrolling platform and jump over a series of obstacles by touching the screen at the right time. Its name is a wordplay made in reference to the Frozen song "Let it Go."=

Origin

"Let It Goat" was created by popular Vine users Jack Gilinsky and Jack Johnson[1] and released by SkyVu Entertainment on Apple's iOS app store[1] on June 29th, 2014. Gilinsky and Johnson created the game during an internship with SkyVu. In the game, the player assumes the role of a pixelated jumping goat and must tap the screen to help the goat navigate a series of roads while avoiding zombies and mountains. The constant need to tap the screen is similar to the popular mobile game Flappy Bird. In less than a week the game gained over 900 reviews with an average rating of five stars.

Spread

On July 1st, 2014, Twitter user BoCai10[6] introduced the hashtag #LetItGoat. Within 24 hours the hashtag[5] was tweeted out over 27,000 times.


Bo Cai @BoCai1o 塩Follow Took a spike to the knee at 5! #LetitGoat challenge goo.gl/bwfkn7 Reply t. Retweet ★ Favorite More 5 Bests 5 ヤ22 523 PM-1 Jul 2014 Flag media

On July 2nd, Jack Gilinsky sent out a tweet[3] announcing the release of Let it Goat. In less than 24 hours the tweet gained over 2,000 retweets and over 7,000 favorites. The same day Jack Johnson sent out a tweet[4] also announcing the game's release. In less than 24 hours, the tweet gained over 1,000 retweets and over 7,000 favorites.


Jack Gilinsky @jackgilinsky * Follow Our new free game Let it Goat! sky.vu/g is out. Tweet your score with #LetitGoat Reply Retweet ★ Favorite More 2,144 7,736 Jack Johnson @JackJackJohnson * Follow Hey guys! Me and jack have been working all summer on the #letitgoat game. Just released it on the App Store! sky.vu/g Reply Retweet ★ Favorite More

The game was profiled by several sites including Silicon Prairie News and Omaha.com.[7]

Notable Examples


Let It Goat @wackywilkinson LET AT BUY IT IN THE APP STORE # Let it Goat Made with Jack & Jack Let it Goat Free Game bu

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