Mapi
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About
Mapi is a virtual host of a game show of the same name on the Spanish television channel La 1. The character is depicted as a young girl with red-pink hair, a blue headband and pink overalls with an oversized head. Following the unveiling of the character, it became a subject of memes among Spanish users online in mid-2022.
Origin
On July 14th, 2022, Spanish TV network RTVE started advertising Mapi, an upcoming game show co-hosted by the titular character, a pink-haired virtual girl with a large head. On that day, Twitter[1] account @MapiTVE for the character and the show was launched, posting the first preview clip on the same day.[2]
On July 27th, 2022, @MapiTVE tweeted[3] an introduction video for Mapi which received over 2.6 million views, 800 retweets, 5,000 likes and over 9,800 quote tweets, effectively getting ratioed (shown below).
¡Hola, twitter! Dejad de discutir y seguid mi cuenta.
¡A partir del lunes en @La1_tve, a las 22:10 lo vamos a pasar muy bien! #mapirtve pic.twitter.com/BwEbDAwY8T— Mapi (@MapiTVE) July 27, 2022
On August 1st, 2022, the first episode of Mapi premiered on La 1.[6]
Spread
Following the introduction video, the character became a subject of memes among Spanish users, with many memes expressing a strong dislike for the character similar to Ice Age Baby and Baby Nut memes. For example, on July 27th, 2022, Twitter[4] user @JesterFukkatsu posted a Neon Genesis Evangelion meme that received over 88,00 views, 1,700 retweets and 6,300 likes in one week (shown below).
https://t.co/dTP6Z21KZH pic.twitter.com/QAC7Oxle31
— Jester_san (@JesterFukkatsu) July 28, 2022
On July 29th, Twitter[5] user @Nekodificador posted a The Shining meme that gained over 155,600 views, 1,200 retweets and 5,100 likes in four days (shown below).
Arreglao https://t.co/pBNnpOuns5 pic.twitter.com/1z5qXfPSCq
— Nekodificador 💬 (@Nekodificador) July 29, 2022
The character maintained a viral presence in memes in late July and early August 2022.
Various Examples
![Peak 1 3 MAPI Avengers: Titanic Star Wars: The Av The Ave Highest-grossing films[13] Title Worldwide gross Year Ref 2022 $2,797,501,328 2019 $2,187,425,379 1997 $2,068,223,624 2015 $2,048,359,754 20 $1,889,304,350 $352,922,847,246,203 671 2015 2019 812.988 2012 [ [# [ 45](https://i.kym-cdn.com/photos/images/newsfeed/002/414/616/345 "352mapillion dollars")
Top Comments
zeoxdragon
Aug 04, 2022 at 03:06PM EDT
Straw Manchild
Aug 05, 2022 at 10:59PM EDT in reply to