Margaret Qualley Smiling GIF

About

Margaret Qualley Smiling GIF refers to a scene from the 2024 body-horror film The Substance, starring Demi Moore and Margaret Qualley. The scene shows an almost tearful Qualley shrugging her bare shoulders and smiling. The meme came to be used as a reaction GIF on Twitter / X in October 2024. The GIF is used to show how women smile even when they don't really want to.

Origin

The Substance is a 2024 directed by French filmmaker Coralie Fargeat, and starring Demi Moore and Margaret Qualley. The film received a limited theater release in September and October 2024.

On October 14th, 2024, YouTube^[1] channel dogokon. – The Movie Archive posted a scene from the film, where at the 2:37 timestamp, she tearfully smiles and shrugs her shoulders

Also on October 14th, Twitter^[2] (now X) account best of "margaret qualley" @qualleyfiles posted a GIF of the aforementioned scene, gathering over 22,000 likes in a week.

Spread

On October 14th, X^[3] user @kenzvanunu quoted the post, writing, "me when my boss asks if im ok," gathering over 120,000 likes in a week.

me when my boss asks if im ok https://t.co/7oWKeWBViK

— kenzie xcx 🐦‍⬛ (@kenzvanunu) October 14, 2024

On October 20th, X^[4] user @natonfilm tweeted, "being a girl who's never been in a relationship before," gathering over 130,000 likes in three days.

Also on October 20th, X^[5] user @vriesdiary tweeted, "being a girl who’s average at everything but good at nothing," gathering over 150,000 likes in three days.

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Various Examples

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External References