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The Matilda Challenge or #MatildaChallenge refers to a series of videos that recreate a scene from the 1996 children's fantasy film Matilda. In the videos, participants create the illusion that they are moving household objects with their mind while dancing to the song "Itty Bitty Pretty One" by Thurston Harris
On July 28th, 2016, the film Matilda was released in the United States. In the movie, the character Matilda (played by Mara Wilson) learns to control her powers of levitation, moving the items and objects found around her house through the hair while dancing to the song "Itty Bitty Pretty One" (clip below, left).
The earliest known parody of the scene was published on the lip sync application Musical.ly by user @beto.musiic. On August 6th, 2018, the user uploaded the video (shown below, right) to YouTube. Within two weeks, the video received more than 19,000 views.
On August 8th, Twitter user @itzelrramirez published the video, which received more than 22,000 views, 295 retweets and 685 likes in less than one week.
Two days later, Twitter user @catarebolo posted a variation of the challenge being performed in a classroom. Within four days, the post (shown below) received more than 16,000 retweets and 86,000 likes.
Un poquito de #MatildaChallenge 🤪 pic.twitter.com/gKvpvKNXti— Catalina ღ (@catarebolo) August 10, 2018
On August 13th, Mara Wilson, who played Matilda in the film, began sharing the videos. She tweeted, "Hahahahaha I LOVE THESE #MatildaChallenge." The post (shown below) received more than 500 retweets and 2,000 likes in two days.
Several media outlets covered the popularity of the videos, including Mashable,  TIME, Fox News,  iO9 and more.
 Twitter – @itzelrramirez's Tweet
 Twitter – @catarebolo's Tweet
 Twitter – @MaraWilson's Tweet
 Mashable – The 'Matilda' challenge is here to spread a little magic through this dark world
 Time – Matilda Challenge: Internet Recreates Telekinesis Scene
 Fox News – Twitter's ‘Matilda Challenge’ is much safer than ‘Tide Pod Challenge’
 io9 – The Matilda Challenge Is All About Creating Magic With Your Friends
Aug 15, 2018 at 03:09PM EDT
Aug 16, 2018 at 02:53PM EDT
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