About

Mohair Sweater Guys refers to a series of viral images featuring pensive-looking men sporting large and fuzzy mohair sweaters and outfits. The images first started going viral on Twitter and TikTok in late 2022 and were primarily sourced from a Pinterest community of mohair and fine textile sweater enjoyers.

Origin

Mohair is a fabric or thread made from the hair of an Angora goat, indigenous to Turkey. The fiber is durable and resilient, often exhibiting a glow or sheen, and is used to add shine when mixed with other fibers. The fiber also takes to dye well, ensuring a vibrant and lasting color on the textile.^[10]

On an unknown date, Pinterest^[1] user @mikolavojcehivskij0 created their account and began uploading images of themselves in a variety of mohair sweaters and outfits. The earliest known image to be re-pinned by another user was shared to the board "коля,"^[2] and repinned on April 22nd, 2019 (seen below, left). The image received an unknown amount of engagement on the platform. The user went on to post various other images in a variety of mohair outfits, the most notable and reposted of which is shown below, right.^[3]

Another notable figure in the Pinterest mohair sweater community is user @downeykelly97,^[4] who posts images of himself in various sweaters and outfits, sometimes wearing long synthetic wigs.^[5] Popular images from his page can be seen below.

Spread

In 2022, images from @mikolavojcehivskij0's boards began to circulate on Twitter and TikTok, with Twitter^[6] user @moomicore posted the earliest known compilation of images on August 30th, 2022, gathering over 50 likes in over five months (seen below).

wait… I''m obsessed with this person who loves wearing mohair, who is this? https://t.co/AtD3h16ot4 pic.twitter.com/cQzL7Ijh7W

— moomi (@moomicore) August 30, 2022

On October 29th, Twitter^[7] user @autumnaI posted another compilation of images on October 29th, gathering over 18,000 likes in over two months (seen below).

i want what he has pic.twitter.com/h9IA3mny8E

— joanna sui (@autumnaI) October 29, 2022

On November 11th, Twitter^[8] user @legotrillermoth posted a series of images from @mikolavojcehivskij0's profile as well, gathering over 5,000 likes in over a month (seen below).

alternatively: pic.twitter.com/gXacQXmcQs

— LeSinusitis Triller Moth (@legotrillermoth) November 11, 2022

On January 5th, 2023, TikToker^[9] @snoopdiamond uploaded a series of images from both @mikolavojcehivskij0 and @downeykelly97's Pinterest, gathering over 19,000 plays and 4,000 likes in a day (seen below).

Various Examples

Search Interest

Unavailable.

External References