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PELOTON Peloton Ad Encouragement 1 message Ally To: "press@onepeloton.com" <press@onepeloton.com> Tue, Dec 3, 2019 at 11:13 AM Hi there! I just read an article receives a Peloton bike from her husband for Christmas. All I wanted to do was send an email of encouragement in a world where people are very heavy with their criticism and very light with their praise. I think it is a thoughtful commercial, the first time I saw it I thought, "that was a sweetly portrayed ad". I'm sorry for any and all of the negativity that has been spread because of this holiday marketing ad. I'm sure Peloton has an awesome, hard working, and skilled team of marketers - I hope they keep their heads up! out all of the pushback Peloton been receiving about the airing commercial the woman wl This email may not even get to anyone, which is totally okay! I just wanted to spread a little brightness and positivity, I think Peloton is awesome! I'm hoping I get one for Christmas myself. Merry Christmas, Ally PELOTON Peloton support of ads 1 message via Press <press@onepeloton.com> 'Richard Tue, Dec 3, 2019 at 2:18 PM Reply-To: RIchard To: press@onepeloton.com Hello, I just wanted to say that I think all these people hating on your ad are ridiculous. It's a bunch of nonsense. My wife and I love your ad and if we could afford one would absolutely buy one ourselves. My wife is in great shape, but just like many other women, wants to lose a few extra pounds just to feel her best about herself. Me, lol, well I'm just fat because I don't have time to go to the gym with my schedule. lol. Every time your ad airs we both look to each other and say we wish we could get one. I would absolutely buy one for her for Christmas and she would know l'm not saying anything negative or sexist by it. It's what she wants. There's nothing wrong with getting your spouse what they want for Christmas as far as I recall. honestly think more people would do the same if they could afford to. Anyhow, this may never get read at all anyhow, but it annoyed me enough to write you in support. Lol. Rich

Heather Haworth shared a link. 25 mins Peloton Holiday Ad: When I see that ad, I see a woman who is lovingly gifted a Peloton bike because it is something just for her. Already a working professional, devoted mother and wife, I see a woman who is trying to juggle it all - sometimes successfully and sometimes (perhaps only to her) not so successfully. I see a woman who is concerned that she has been given a bike just for her and is concerned will she be able to make time in her already busy life to honor the gift that has been given to her? I see a professional woman with little time for herself who becomes surprised that she can find a small amount of time for herself to work out and I see a woman who, with the Peloton community, she is surprised that she looks forward to it, and loves it. I see a woman who, at the end of the year, is surprised and thankful for the gift that is Peloton, the community and the accomplishment that she achieved to be **healthier** both physically and mentally. I did not ever see an already slender woman who wanted to lose weight. I love this ad, because, in it, I see me. #iamthepelotonwoman #socalHH YOUTUBE.COM The Gift That Gives Back | Peloton Bike Commercial This holiday, give your loved ones the opportunity to discover their..

Matt Fernandez @FattMernandez That Peloton commercial would be better if at the end you found out she used it to train hard everyday so that the following year, she could beat the s--- out of her husband for buying her an exercise bike for Christmas. 1:04 PM Dec 2, 2019 Twitter for Android

Adam Tod Brown MERA @adamtodbrown My fave commercial right now is that one where a guy buys his already perfectly fit wife a Peloton for Christmas and she gets revenge by making him watch a compilation video of her using it for a year 9:39 AM Nov 30, 2019 from Burbank, CA Twitter for Android

Jess Dweck @TheDweck The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror 2:04 PM Dec 2, 2019 Twitter for iPhone

Renee Klahr @reneeklahr We all need to treasure the things that bring us together as a nation, as a people. Collectively hating on this Peloton ad is that thing 0:01/0:29 2.1M views From Sam 12:33 PM Dec 2, 2019 Twitter for iPhone

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About

The Peloton "The Gift That Gives Back" Advertisement, also known as The Peloton Ad, refers to a viral commercial for a stationary exercise bike by the technology company Peloton. The advertisement features a woman receiving a Peloton bike for Christmas from her husband and a series of vlogs by her about her exercise regiment. Many online mocked the video, focusing on the woman's attitude about receiving an exercise bike from her husband, which many found to be a passive-aggressive insult about her appearance.

Origin

On November 12th, 2019, Peloton uploaded the commercial "The Gift That Gives Back" to Twitter.^[3] On November 21st, 2019, Peloton uploaded the commercial "The Gift That Gives Back" to YouTube. Within two weeks, the video received more than 600,000 views (shown below).

[This video has been removed]

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On November 25th, Twitter^[1] user @ClueHeywood tweeted, "Look I don’t want to be 'The Peloton Ad Guy' anymore but the newest commercial about the vlogging 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says 'I didn’t realize how much this would change me' is just ri-god-damn-diculous. Come on." The tweet received more than 5,000 likes and 600 retweets in less than two weeks (shown below).

Clue Heywood @ClueHeywood Look I don't want to be "The Peloton Ad Guy" anymore but the newest commercial about the vlogging 116 lb woman's YEARLONG fitness journey to becoming a 112 lb woman who says "I didn't realize how much this would change me" is just ri-god-damn-diculous. Come on. 3:57 PM Nov 25, 2019 Twitter for iPhone

On November 30th, Twitter user @SamuelMoen posted the advertisement with the caption, "this ad is making me lose my goddamn mind." The post received more than 2 million views, 20,000 likes and 1,000 retweets in less than one week (shown below).

this ad is making me lose my goddamn mind pic.twitter.com/GXgypRkFOg

— Sam (@SamuelMoen) December 1, 2019

Following @SamuelMoen's share, the advertisement went viral on Twitter, as users continued to mock the commercial's narrative and subtext. On December 2nd, comedy writer Bess Kalb tweeted,^[2] "Sorry to shake things up but I'm excited to announce I'm throwing my hat in the ring and joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting, and approval of the Peloton ad." The tweet received more than 16,000 likes and 1,000 retweets in less than 24 hours (shown below, left). Twitter user @edsbs tweeted, "I want the Peloton ad where someone piles clothes on it for a year and takes pictures of the pile’s growth and feels just fine about it." The tweet received more than 5,000 likes and 500 retweets in less than 24 hours (shown below, right).

Bess Kalb @bessbell Sorry to shake things up but I'm excited to announce I'm throwing my hat in the ring and joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting, and approval of the Peloton ad 11:32 AM Dec 2, 2019 Twitter Web App

On December 2nd, comedian Eva Victor posted a video parody of the commercial, in which she mocks the implication of giving a loved one an exercise bike, which they see as a passive-aggressive insult toward one's weight. The post received more than 2.5 million views, 100,000 likes and 22,000 retweets in less than 24 hours (shown below).

Several media outlets reported on the reaction to the commercial, including Business Insider,^[4] The Today Show,^[5] NBC,^[6] Vice,^[7] HuffPost^[8] and more.

when my husband gets me a Peleton for Christmas …….. pic.twitter.com/Z2d3ewMhPu

— Eva Victor (@evaandheriud) December 2, 2019

Various Examples

Yashar Ali @yashar Thank you for not giving up on me honey. I know I have a lot of work to do...I promise I'm going to fix this. You're the best husband ever. 12:10 PM Dec 2, 2019 Twitter for iPhone

Claire Fallon @ClaireEFallon extremely same energy 2:09 PM Dec 2, 2019 Twitter Web App

Search Interest

Not Available.

External References

^[1] Twitter – @ClueHeywood's Tweet

^[2] Twitter – @bessbell's Tweet

^[3] Twitter – @onepeloton's Tweet

^[4] Business Insider – People are confused by Peloton's new holiday ad, which shows a woman taking selfies while riding the bike over the course of a year

^[5] The Today Show – Peloton faces backlash and ridicule over new holiday commercial

^[6] NBC – Peloton’s holiday ad made some onlookers cringe, but it won’t hurt the brand

^[7] Vice – The Peloton Ad Woman Is Absolutely Not OK

^[8] HuffPost – People Are Very Concerned For The Woman In Peloton’s Holiday Ad

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Peloton "The Gift That Gives Back" Advertisement