Olivia Jade
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About
Olivia Jade or Olivia Jade Giannulli is an American YouTuber, social media influencer and daughter of actress Lori Loughlin and designer Mossimo Gianulli. She has amassed a large YouTube following due to her fashion and beauty vlogs. In 2019, her parents were charged with falsifying records and bribery leading to Olivia Jade's admission into the University of Southern California.
Online History
On August 13th, 2014, Olivia Jade uploaded her first video to YouTube which was a simple introduction to her beauty-themed channel (shown below). The video accumulated over 373,400 views and 4,500 likes in five years.
On August 7th, 2017, The Daily Mail UK[18] shared screenshots of a since deleted video in which Olivia Jade gets into a car crash while filming herself singing. On December 22nd, 2018, Olivia Jade uploaded her most popular video "TEACHING PARENTS SLANG TERMS ft. John Stamos & David Dobrik" (shown below, left). The video garnered over 3.7 million views and 136,000 likes in a year. She also gained a notable amount of views on her "new season, new clothes (try on haul!)" video posted on March 10th, 2019 (shown below, right). The video gained over 2.4 million views and 49,000 likes in nine months.
Operation Varsity Blues
Operation Varsity Blues, also known as the 2019 College Admissions Bribery Scandal, refers to a high-profile bust of 50 people charged in a $25 million dollar college admission cheating scheme, including actresses Felicity Huffman (famous for her role in shows like Desperate Housewives) and Lori Loughlin (best known as Aunt Becky from Full House). The crimes included bribery and falsification of their children's records in order to get them into elite colleges. The sting, known as Operation Varsity Blues, broke in mid-March of 2019.
On August 14th, 2018, Beauty vlogger and daughter of Lori Loughlin posted a video about her acceptance into college. She essentially said that she was more interested in the parties and school games than the classes (video since deleted). The video accumulated 1.2 million views and 29,000 likes in seven months. On August 16th, Olivia Jade uploaded an apology video responding to comments that she was being ignorant of her privilege and ungrateful (shown below, right). The video gained 644,500 views and 26,000 likes in seven months.
On September 17, 2018, Olivia Jade posted a PrimeStudent ad[15] to her Instagram account. The ad features her in her dorm room at the University of Southern California with a caption saying her dorm was was decorated with items bought from Amazon Prime. The ad received 178,000 likes in six months (shown below).
On March 12th, 2019, The @USC_Athletics[16] Twitter account posted the "USC statement regarding the college admissions investigation" (shown below).
That same day, Twitter users responded to Oliva Jade's involvement in the investigation. Twitter user @elhammohamud[17] tweeted "Olivia Jade’s next vlog: 😭GETTING KICKED OUT😭" (shown below, left). The tweet gained 41 retweets and 572 likes in a day. Many Twitter users claimed they knew it was strange that Olivia Jade was attending college (shown below, right).
On March 14th, Page Six[12] reported that Olivia and Isabella Giannulli intended to drop out of USC for fear of bullying. Olivia has been dropped by sponsors Sephora, TRESemmé, and Estée Lauder.[14]
Post-Scandal Life
On May 6th, 2019, TMZ reported that Olivia Jade had been continuing living the life "she wanted to live pre-USC". TMZ aired video of Jade at Fred Segal, a high-end clothing store, meeting friends for brunch. When published to YouTube, the video from the paparazzi footage of Olivia Jade received more than 52,000 views (shown below).
That day, US Weekly[9] magazine reported that a source close to Olivia Jade had stated that she had moved out of Loughlin's house and into a new home, where she hoped to "start a new chapter". They continued, "Olivia is very much in the headspace [that] she wants to move forward from the scandal. She’s focusing on what’s next and not looking back."
Misconduct Hearing
On March 21st, TMZ[13] reported that Olivia and Isabella Giannulli could face a misconduct trial at USC which could result in them being banned from the campus forever for being "disruptive individuals." USC insisted that the two are still enrolled at the school.[14]
US Weekly Report
On May 26th, 2019, US Weekly reported that Giannulli was fully aware of the scheme her parents engaged in to get her into USC.[10] They also reported that she was desperate to return to USC to help her image, with their source saying "She wants to come out looking like she’s changed, learned life lessons and is growing as a person, so she for sure wants people to think she is interested in her education." It has also been reported that she may have to testify against her parents.[11]
Loughlin Birthday Wishes
On July 28th, 2019, Loughlin's daughters broke a near-six month social media silence with birthday messages to their mother. Bella Giannulli posted a photograph on Instagram[4] with the caption, "happy birthday mama. I love you." The post received more than 77,000 likes in two days (shown below, left). That day, Olivia Jade also posted a photograph on Instagram[5] with the caption "one day late. happy birthday. i love you so much." The post received more than 275,000 likes in two days (shown below, right).
Several media outlets reported on the posts, including the Cut,[6] Uproxx,[7] Daily Dot[8] and more.
Return to YouTube
On December 1st, 2019, Olivia Jade posted the short video "hi again" to YouTube (shown below). This first YouTube video posted since the scandal gained over 3.7 million views in two days.
Following the video's release may Twitter users commented on her return to YouTube. Twitter user @daydremma[21] tweeted, "whys everyone commenting on olivia jade's video saying "we all make mistakes"??? hate when i accidentally give $500,000 for my kids to get into college" (shown below, left). The tweet gained over 1,300 likes in two days. Twitter user @cryberbaby[22] also tweeted saying "white privilege is readily accepting olivia jade and preaching that everyone makes mistakes when her family literally commited a federal crime and stole the spots of people who busted their ass for 4 years" which received over 2,900 likes and 530 retweets in two days (shown below, right).
Reputation
As of December 2019, Olivia Jade has gained over 186,000 followers on Twitter,[3] 1.4 million followers on Instagram,[2] and 1.95 million subscribers on YouTube.[1] Her reputation is less than favorable with many YouTubers commenting on Olivia Jade's luxurious lifestyle and attitude. For examples on March 15th, 2019, YouTuber Spill Sesh gained over 2.7 million views and 29,000 likes in nine months for a video titled, "Olivia Jade Being a Rich Brat For 6 Minutes" (shown below).
Related Memes
Many Twitter users have commented on Jade's financial status, attitude and college admission scandal through memes (shown below).
Personal Life
Lives with parents Mossimo Gianulli and Lori Loughlin and siblings Gianni Gianulli and Bella Loughlin.[19] In April 2019, Olivia Jade's boyfriend, Jackson Guthy, broke up with her due to being overwhelmed by the college admission scandal.[20]
Search Interest
External References
[1] YouTube – Oliviajadebeauty
[2] Instagram – Oliviajade
[3] Twitter – Oliviajade
[4] Instagram – @bella's Post
[5] Instagram – @oliviajade's Post
[6] The Cut – Olivia Jade Returns to Instagram for Aunt Becky’s, I Mean Her Mom’s, Birthday
[7] Uproxx – Lori Loughlin’s Daughters Have Broken Their Social Media Silence After The College Admissions Scandal
[8] Daily Dot – Lori Loughlin's daughters return to social media amid college admissions scandal
[9] US Weekly – Olivia Jade Giannulli Moves Into New Home to ‘Start a New Chapter’ Amid College Admissions Scandal
[10] US Weekly – Olivia Jade Giannulli ‘Fully Knew What Her Parents’ Lori Loughlin and Mossimo Did to Get Her Accepted Into USC
[11] Mercury – May Be Forced to Testify
[12] Page Six – Lori Loughlin’s daughters drop out of USC after admissions scandal
[13] TMZ (via Wayback Machine) – OLIVIA JADE AND ISABELLA
Formally Out at USC
COULD BE BANNED FROM CAMPUS FOREVER
[14] Vulture – SC Insists Lori Loughlin’s Daughters Haven’t Dropped Out of School
[15] Instagram – Primestudent (page unavailable)
[16] Twitter – USC_Athletics
[17] Twitter – elhammohamud
[18] Daily Mail – Lori Laughlin's daughter recounts terrifying car crash
[19] TV Guide – Lori Loughlin
[20] Cosmopolitan – Why Olivia Jade's Boyfriend Broke Up With Her
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