Juju do Pix

About

Juju do Pix, real name Juju Oliveira, is a Brazilian trans woman and influencer known for a failed aesthetic procedure on her face and being called "Fofão", a fictional Brazilian character with big cheeks, on social media. In 2020 her story got well known online when she decided to launch a crowdfunding campaign to get rid of the industrial silicone that deformed her cheeks. However, she was accused of spending the donation money on futile things and became an internet meme, especially among LGBTQ+ social media users in Brazil.

History

Juju Oliveira Failed Aesthetic Procedure

In 2017, the Brazilian Juju de Oliveira^[1] decided to do an aesthetic procedure that inserted industrial mineral oils in her face. The result was purportedly so good^[2] that she decided to go back and apply it again. Soon after, terrible consequences arrived that gave her facial deformities, which got worse with the passage of time (before and after seen below).

In the following years, Oliveira would go on to suffer a notable amount of online hate and bullying for her deformed cheeks and face. In August 2020, she then decided to launch a crowdfunding fundraiser to get rid of the industrial silicone in her face, with several websites^[3] sharing the news at the time. A few months later, however, and some of the people that donated money began accusing her of spending the donation money to buy a motorcycle^[3] and other things unrelated to her ailment.

Juju do Pix Nickname

After allegedly spending the donations on things unrelated to her medical procedure, Oliveira kept using her social media to ask for money from her followers, who nicknamed her Juju do "Pix"^[4] in January 2022 after a well-known instant payment platform created and managed by the monetary authority of Brazil. On February 5th, 2022, Twitter user @juju_dopix^[5] shared a video of Juju complaining via Instagram stories about people who donate her money below 10 BRL ($2 USD), asking for higher donations. The video garnered 677,000 views and 6,742 likes in one year as many criticized it (seen below).

é um absurdo essas pessoas mandando pix abaixo de 10 reais! pic.twitter.com/IZfQQ2S27n

— acervo juju oliveira (juju do pix) (@juju_dopix) February 5, 2022

Over the course of 2022, more memes about Juju surfaced on social media, primarily among Brazilian users. For instance, on July 20th, 2022, Twitter user @acervoxcx^[6] posted an edited video of Juju do Pix transforming into Lady Gaga. The video received 226,700 views and 7,692 likes in one year (seen below).

juju do pix se transformando na lady gaga ao som de monster pic.twitter.com/cQoGdA02EJ

— acervo (@acervoxcx) July 20, 2022

Juju do Pix Prints Asking For Money

Several followers of Juju do Pix started to expose the creator desperately asking them for some money, saying she wants to buy "Coca-Cola and marmitex"^[7] ("a Coke and a packed lunch" in English) (examples shown below).

Juju do Pix Japanese TV Program

On February 22nd, 2023, Juju do Pix appeared on a local Japanese TV Program^[8] with several clips of the interview going viral in Brazil shortly after. For example, the reenacting of the bullying she faces in the street dubbed with the Japanese interview became a viral meme posted by Twitter user @juju_dopix that same day.^[9] The video garnered 175,000 views and 8,211 likes in one month (seen below).

o cat walk da diva pic.twitter.com/WvEVvB66Bw

— acervo juju oliveira (juju do pix) (@juju_dopix) February 22, 2023

Search Interest

External References