Kale Salad / Samir Mezrahi

About

Kale Salad is the online handle of Samir Mezrahi. On Twitter, several accounts, such as Common White Girl or @Dory, will repost viral tweets as their own without giving the original author credit. As Kale Salad, Mezrahi retweets viral tweets from their sources. Since starting on Instagram, Mezrahi has expanded to Twitter, and released a blank song on iTunes designed to make it so that when one plugs their iPhone into a car, a blank song will start playing instead of the first song alphabetically in one's phone.

History

After working on the social media team at Buzzfeed, Mezrahi is currently the head of social media at animal-content sharing site, The Dodo.^[3] The Kale Salad Instagram account^[4] was launched on February 12th, 2016. However, Mezrahi's brand did not start gaining significant attention until the launch of his Twitter account. @KaleSalad^[1] was launched in November of 2016, but it was not until December 29th, 2016, that the account posted its first tweet (shown below).

Shortly after Mezrahi started @KaleSalad, he tweeted an update^[2] showing he had been blocked on Twitter by @CommonWhiteGirl and fellow meme thief @FreddyAmazin with the caption "This must mean that what we are doing is working." He was profiled in an interview by Paper Mag^[3] on February 7th, 2017. In the interview, he admitted he simply grabbed the name "Kale Salad" when it was "popular a few years ago." When asked about his process of finding the sources, he said:

There are a few ways, Twitter search is pretty helpful. For videos I can grab the video URL and it sometimes links back to the original source. I follow a decent amount of people and I've often already seen the tweets that are being taken so I keep them in a kind of queue. Plus as the account has grown I've developed an amazing follower base that'll send me tweets that've been taken.

The @KaleSalad account has also been covered by Memeburn.^[5] As of August 10th, 2017, the Kale Salad Instagram^[4] account has over 731,000 followers, and the Kale Salad Twitter account^[1] has over 90,200 followers.

A a a a Very Good Song

On August 9th, 2017, Mezrahi announced the release of a song called "A a a a Very Good Song" from his personal Twitter account, @Samir.^[6] The song is blank, designed to be a fix for the problem of plugging an iPhone into a USB port in a car , which causes the first song listed alphabetically to begin playing. If a user has this track in their library, they will not hear anything. The release of the track was celebrated on Twitter, resulting in a Twitter Moment.^[7]

Search Interest

External References