Pilk

About

Pilk is a portmanteau combining the names of the beverages Pepsi and milk touted as a disgusting mixture online. The drink was first posted to Twitter in July 2020 and inspired memes including image macros and photoshops reacting to it, often in disgust. It also inspired videos and reports of people testing the drink. Pilk is also sometimes used to refer to "pickle milk" or "poop milk." It is similar to sproke, a mixture of Sprite and Coke.

Origin

Pilk made its first appearance in an episode of the show Laverne & Shirley, which aired between 1976 and 1983. In one episode, Laverne is seen drinking a mixture of milk and Pepsi from a milk bucket. She takes a sip and says, "needs more Pepsi" (shown below).

One of the earliest mentions of Pepsi mixed with milk online is a 2014 recipe posted to Pop Sugar^[7] by Sabrina Eldredge where she describes that a friend in college showed it to her. On July 28th, 2020, Twitter^[1] user @scubadivingzoo tweeted, "y'all want a glass of pilk" along with a photograph of a glass of light brown liquid in a tall glass sitting between a bottle of Pepsi and a jug of milk (shown below). The tweet gained over 53,000 likes and 10,000 retweets in a year. The image was reposted to /r/shittyfoodporn^[2] that day.

Spread

Following the viral tweet, people began making memes reacting to pilk under the assumption that the mixture is gross. On August 2nd, 2020, Redditor u/pirivalfang posted a meme to /r/memes^[4] where a crusader sees the pilk image and brandishes a gun, gaining over 10,900 upvotes in a year (shown below). On August 24th, Tumblr^[3] user memeclassheroes posted a screenshot of the tweet along with an additional image of a Snapchat notification that reads "Hated by everyone," gaining over 610 notes in a year (shown below).

On November 20th, YouTuber Satchmo Kennedy posted a video making and trying pilk and finding it disgusting (shown below).

On July 4th, 2021, Instagram^[5] page @unbustable.nuttt posted the 'Hated by everyone" meme, gaining over 40,000 likes in two months. On August 5th, Daniel Tosh posted an image of "pickle milk" to the Tosh.0 Instagram^[6] with the name "pilk" on the bottle, gaining over 9,500 likes in a month.

On August 27th, TikToker^[6] @drewgardner46 posted a video making pilk in the school dining hall, gaining over 182,000 views in just under a month (shown below).

Lindsay Lohan Pilk Advertisements

On December 1st, 2022, the official Pepsi account posted two Christmas-themed advertisement to Instagram^[8][9] featuring actress Lindsay LohanIn the first ad, she comes downstairs on Christmas morning to find a glass of pilk made by Santa on the table. In the second, she wears a Santa-like outfit and makes pilk, then says, "Pepsi and milk… Pilk" (shown below, left and right). The videos gained over 3,200 likes and 2,700 likes respectively in around six hours.

The advertisement inspired a boost in online interest in pilk, including an increase in memes about pilk. On the day the ads premiered, Twitter^[10] user @BitchAssBowie retweeted a post about the ads, writing, "this is a certified pilk moment," garnering over 450 likes in two hours.

Various Examples

Search Interest

External References