About

The Pop-Tart Challenge or Pop-Tart Taste Test Challenge usually refers to a video taste-test challenge where people are blindfolded and then asked to name the flavors of Pop-Tarts as they are fed them, in the style of First Time Tasting Reaction Videos.

Origin

The term Pop-Tart Challenge has been used to refer to several different types of videos, including competitive eating. The first Pop-Tart Challenge in which a taste-test was employed was uploaded on July 18th, 2015 by the account Collintv, where it received over 1.5 million views as of April 19th, 2016.

Spread

On August 8th, 2015, the Family Fun Pack YouTube Channel engaged in a Pop-Tart Taste Test Challenge, which received almost 22 million views as of April 2016. This video continues to be the most popular of all the Pop Tart Taste Test Challenge videos.

Four days later, on August 12th, Buzzfeed created a Pop-Tart Taste Test Challenge video featuring adults; this video did not feature blind folds or the other trappings of the other two videos, but it still attained almost 2.9 million views in 8 months.

In October and November of 2015, two other popular YouTube channels, FUNnel Vision and EvanTube, both posted Pop-Tart Taste Test videos, causing a spike in interest; they received 6.4 million and 5 million views respectively. These videos coincided with the introduction of several new flavors of Pop Tarts, including Maple Bacon and Frosted Watermelon.^[3]

As of April 2016, there are around 13,900 Pop Tart Taste Test Challenge videos on YouTube.^[2]

Various Examples

Search Interest