About

Put A Chick In It, And Make Her Lame And Gay refers to a catchphrase from a 2023 South Park episode titled, "Joining the Panderverse." The line is said by a Cartman-like character representing then-Lucasfilm President Kathleen Kennedy. Kennedy has been criticized by many Star Wars fans for creating films and stories that lack coherence and overemphasize diversity, among other things, leading to mixed reviews and declining box office returns. The catchphrase "put a chick in it and make her lame and gay" has since been used in memes to joke about female characters being shoehorned into popular films, television shows and video game franchises.

Origin

South Park: Joining the Panderverse premiered on October 27th, 2023, on Paramount+. In this episode, the character Eric Cartman experiences unsettling dreams that lead him to an alternate universe where South Park's residents are racially diverse women opposing the patriarchy. Concurrently, a version of Lucasfilm President Kathleen Kennedy, portrayed with Cartman-like characteristics, disrupts Disney's productions by insisting on the inclusion of minority groups, leading to repeated box office failures.

At one point during the episode, Cartman-as-Kennedy orders her board of directors to, "Put a chick in it, and make her lame and gay." Cartman repeats the line multiple times throughout the episode. YouTuber^[1] plot slayer reposted the clip on November 5th, 2025, gathering over 1.5 million views in a year.

On October 28th, 2023, Redditor^[2] /u/h3llr4yz0r posted a POV meme to the subreddit /r/southpark depicting Cartman saying the phrase, "Put a chick in it, and make her lame and gay," gathering over 2,000 upvotes in two years.

Spread

On October 30th, 2023, 9GAG^[3] user qgg3yg posted the meme in reference to a spin-off of the television show The Boys called Generation V, gathering over 5,000 upvotes in two years.

On March 23rd, 2024, YouTuber^[4] Robot Head posted a video titled, "Put A Chick In It Star Wars – The Acolyte Trailer," reacting to the Star Wars show The Acolyte. The video gathered over 178,000 views in a year.

On April 3rd, 2024, Twitter / X^[5] user @MasteroftheTDS tweeted in response to news that Julia Garner will be playing a female version of the character Silver Surfer in Fantastic Four, writing, "They put a chick in it and made her lame and gay 😂," gathering over 6,000 likes in a year.

On September 29th, 2024, Redditor^[6] /u/Fuzzy_Ad7886 posted a meme to the subreddit /r/southpark about people who ignore the part of the episode in which Cartman says, "I guess .. just wailing on woke stuff all the time is pretty lazy too." The post gathered over 1,000 upvotes in five months.

Various Examples

Search Interest

External References