Shakira's #ChampetaChallenge
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About
Shakira's #ChampetaChallenge refers to the viral challenge started by singer Shakira on TikTok, which followed her performance at the Super Bowl LIV halftime show. The challenge involves users learning and performing the steps to the 'Champeta,' a dance of Afro-Colombian origin that was included in Shakira's set during her performance at the Super Bowl LIV halftime show.
Origin
Before her live performance on February 2nd, 2020, at the Super Bowl LIV halftime show, Shakira had posted a tutorial on how to do the Champeta dance on her Instagram, TikTok, and YouTube platforms, persuading her followers to partake from home.
The pre-Super Bowl Instagram post had gained 2,532,545 likes and 19,530 comments.
Spread
On February 4th, Shakira had posted another Champeta dance tutorial to her YouTube, Instagram, and TikTok pages, captioning both "#ChampetaChallenge."
The video has since garnered 5,245,173 views as well as 122,454 likes on YouTube.
@shakira #ChampetaChallenge Aquí les mostramos como bailar la champeta del Halftime Show de la Super Bowl!
♬ original sound – shakira
The clip has since amassed 509,700 likes and 3,600,000 views on TikTok.
The video has since amassed a viewership of 11,625,182 and has 1,935,208 likes.
Publications such as Billboard[1], The Things[2], Oprah Magazine[3], and The Miami Herald[4] have all posted articles with details about the challenge, it's origins, as well as various social media users' take on the challenge.
Various Examples
This guy learned
shakira</a>’s choreography feom the Super Bowl Halftime Show and I think he won the <a href="https://twitter.com/hashtag/ChampetaChallenge?src=hash&ref_src=twsrc%5Etfw">#ChampetaChallenge</a> <a href="https://t.co/ppmkalICCi">pic.twitter.com/ppmkalICCi</a></p>— Vinnie (
ViDoubleNie) February 5, 2020
Search Interest
External References
[1] Billboard – Want to Dance Like Shakira? Watch This Post-Super Bowl Champeta Tutorial
[2] The Things – Shakira’s “Champeta Challenge” Has the Whole World Moving
[3] Oprah Magazine – What Is Shakira's "Champeta Challenge?" All About the Dance Routine
fn4: The Miami Herald – Can you do the ‘champeta?’ Shakira’s epic halftime dance sparks Internet challenge
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