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Shakira's #ChampetaChallenge

Shakira's #ChampetaChallenge

Updated Feb 14, 2020 at 04:44PM EST by Kevinvq2.

Added Feb 14, 2020 at 02:45PM EST by Kevinvq2.

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About

Shakira's #ChampetaChallenge refers to the viral challenge started by singer Shakira on TikTok, which followed her performance at the Super Bowl LIV halftime show. The challenge involves users learning and performing the steps to the 'Champeta,' a dance of Afro-Colombian origin that was included in Shakira's set during her performance at the Super Bowl LIV halftime show.

Origin

Before her live performance on February 2nd, 2020, at the Super Bowl LIV halftime show, Shakira had posted a tutorial on how to do the Champeta dance on her Instagram, TikTok, and YouTube platforms, persuading her followers to partake from home.


View this post on Instagram

Meet diazlizdany -an incredible young dancer from my hometown of Barranquilla. I discovered Liz dancing champeta - a Colombian favorite - on @instagram and brought her out to work together on a part of the choreography for my #HalftimeShow! She&#39;s only 18, but she takes care of her family and works so hard, and she brings so much joy. I&#39;m proud to be able to share this stage today with a fellow Barranquillera, and to show this infectious dance from our hometown to the world. #barranquilleras #hometownheroes 💛💙❤ Les presento a Liz - una bailarina espectacular de Barranquilla. Descubrí a Liz bailando champeta - uno de los ritmos colombianos favoritos - en instagram y decidí invitarla a que formara parte de la coreografía del #HalfTimeShow! Solamente tiene 18 años pero ella se encarga de su familia y es tan trabajadora que siempre nos transmite alegría. Estoy muy feliz de compartir el escenario con ella, con una Barranquillera, y de mostrar al mundo este ritmo de nuestra tierra a todo el mundo.</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/shakira/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Shakira</a> (shakira) on


The pre-Super Bowl Instagram post had gained 2,532,545 likes and 19,530 comments.

Spread

On February 4th, Shakira had posted another Champeta dance tutorial to her YouTube, Instagram, and TikTok pages, captioning both "#ChampetaChallenge."



The video has since garnered 5,245,173 views as well as 122,454 likes on YouTube.


@shakira

#ChampetaChallenge Aquí les mostramos como bailar la champeta del Halftime Show de la Super Bowl!

♬ original sound – shakira

The clip has since amassed 509,700 likes and 3,600,000 views on TikTok.



The video has since amassed a viewership of 11,625,182 and has 1,935,208 likes.

Publications such as Billboard[1], The Things[2], Oprah Magazine[3], and The Miami Herald[4] have all posted articles with details about the challenge, it's origins, as well as various social media users' take on the challenge.

Various Examples


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View this post on Instagram

#champetachallenge with shakira from Ukraine with LOVE! ❤️🇺🇦 I decided to mix two different national dances and styles into one😌 #shakiradance #dancingwithshakira #shakirafan #dance #dancing #superbowl #challenge</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/ean_grianmhar/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Anna from Kyiv, Ukraine 🇺🇦</a> (ean_grianmhar) on


Search Interest

External References

[1] Billboard – Want to Dance Like Shakira? Watch This Post-Super Bowl Champeta Tutorial

[2] The Things – Shakira’s “Champeta Challenge” Has the Whole World Moving

[3] Oprah Magazine – What Is Shakira's "Champeta Challenge?" All About the Dance Routine

fn4: The Miami Herald – Can you do the ‘champeta?’ Shakira’s epic halftime dance sparks Internet challenge

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