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Sheryl's She-shed
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About
Sheryl's She-shed refers to a commercial for State Farm Insurance that aired from 2018 to 2020. The humorous ad plays with a tongue twister, showing a woman named Sheryl calling State Farm as a shed in her backyard is on fire. She says "It finally happened, somebody burned down my she-shed!", while her husband Victor looks annoyed and says "Nobody burned down your she-shed, Sheryl," insisting it was struck by lightning. The ad has been widely parodied and joked about conspiracies wondering who burned down Sheryl's She-shed.
Origin
State Farm debuted the "She Shed" ad on March 13th, 2018, and it ran until February 23rd, 2020 (shown below).[1]
State Farm – "She Shed" from DW on Vimeo.
Spread
The ad quickly became a subject of discussion and parody on the internet. On July 3rd, 2018, Redditor styrrell14 posted their reading of the commercial to /r/FanTheories,[2] interpreting it to mean that Victor burned down Sheryl's She-shed. The post gained over 630 points. Other posts featuring fanciful conspiracies about the plot behind the ad have appeared on Quora[3] and Reddit.[4] A meme page named Sheryl's She Shed launched on Facebook[5] on November 20th, 2018, gaining over 40,000 followers in two years. The commercial and its ensuing memes and life cycle were studied academically by Salvatore Attardo[6] of Texas A&M.
The ad also inspired several image macros parodying its content and the conspiracies around it. Several have been uploaded to imgflip[7] (examples shown below).
Various Examples
Search Interest
External References
[1] ispot – State Farm She Shed
[2] Reddit – /r/FanTheories
[3] Quora – Did Victor burn down Cheryl's she-shed, or was it really struck by lightning on the State Farm commercial?
[4] Reddit – /r/askreddit
[5] Facebook – Sheryl's She Shed
[6] Medialing – Memes, memeiosis, and memetic drift Cheryl’s Chichier She Shed
[7] Imgflip – Cheryl's She Shed
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