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Digg is a social news website where users can submit links and vote on stories submitted by others, which brings the top voted submissions with most "diggs" to the top of the homepage. One of the early adopters of news aggregation model in online publishing, Digg's voting and submission system went onto inspire many other similar sites, most notably Reddit.


Digg[1] was developed in November 2004 by American entrepreneurs Kevin Rose[2], Jay Adelson[3], Owen Byrne and Ron Gorodetzky. The name "Diggnation" was initially suggested[5] but Rose settled on the name "Digg" after he unsuccessfully attempted to purchase the domain names dig.com and digdig.com.[8] After Rose invested $6,000 into the site that was meant to be a down payment on a house[3], the site launched on December 5th, free of advertisements.

The initial goal of Digg was to focus on news stories rather than of sharing bookmarks for static sites people would visit regularly. The first story posted to the site was titled "CherryOS delayed till Q1 of 2005."[10] As of July 2012, it has only recieved 616 diggs. On June 18th, 2005, the site was first profiled on TechCrunch[12], which noted it had the potential to be better than Slashdot and in October 2005, less than a year after launch, Digg received their first large-scale investment of $2.8 million dollars.[11] Despite raising $40 million dollars in venture capital by 2010, Digg did not turn a profit until 2009. In 2007, Digg released their API[13], allowing third parties to create applications for the site.


On July 12th, 2012, it was reported that Digg sold its assets for $500,000 to the New York City-based tech firm Betaworks, which owns bit.ly, news.me, Chartbeat and a number of other online services and products. Many tech business news articles about the acquisition described the deal as less than ideal for the pioneer of social news aggregation, especially in comparison to BusinessWeek magazine’s valuation of $200 million in 2006 and the $45 million funding it has raised since its launch in 2004. That same day, Wired Magazine reported on the site's sale in an article titled "After Raising $45M, Digg Sells for Pennies on the Dollar" with Twitter user @darth's mock magazine cover of Digg founder Kevin Rose as seen on the front cover of BusinessWeek in 2006.

Busi Week PaulKrugman vs Johrn Salesare RoaringBack Bloomb How This Kid How DIGG Sold" Fo 005 Instagrams e$60 Million In18 Months n Just 6 Years Digg.coms KEVIN ROSE KEVIN ROSE leads a new brat pack of "Phew, got out of that s--- Silicon Valley entrepreneurs. BY SARAH LACY AND JESS HEMPEL 1P.40 barely in time BY SARAH LACY AND JESSI HEMPEL 1P.40

As the news traveled throughout the tech blogosphere and mainstream media, TechCrunch published an article titled "Digg Sold To LinkedIn AND The Washington Post And Betaworks," which identified the Washington Post and LinkedIn as two previously undisclosed acquirers of Digg's assets. According to its familiar source, the total price of the buyout was close to $16 million, including the cost of intellectual property (IP) transfer paid by career social networking service LinkedIn, estimated in the range of $3.75 million and $4 million, and the recruitment of the Digg team by The Washington Post at the price of $12 million.

Relaunch: Digg v1

Following the sale, Digg announced on July 20th that they would be rebuilding the site from scratch in six weeks.[18] A team of ten engineers, designers and editors from the Betaworks-owned startup News.me[19] gave themselves a month and a half to write completely new code to relaunch Digg, adding in news.me’s personalized curation feature based on friends’ shares. With this announcement, the team opened up a survey titled "RethinkDigg" to help them focus on what the community wanted most out of the website. Four days later, 3754 people had taken the survey, which revealed that 92% of respondents would not recommend Digg in its old state.[20] The survey results also indicated that more than 80% of respondents got their news mainly from aggregators like Reddit and over half of the responders checked the news on their phone multiple times a day. Taking the data from the survey into account, on July 30th, the blog published wireframe layouts (shown below) for the new site, explaining that they were going to reconfigure Digg scores to not only include internal likes from the site, but Facebook shares and Twitter mentions as well.

e w Lt 12. 2 12 12 min ago min 3 32 min aq 12 2 ht ago 20 min a0 6hr ago siate.com rethinkdigg 6hr ago

The new Digg went live on July 31st, hours earlier than anticipated, without a commenting feature. It was left out purposefully, as the developers knew they could not perfect comments in the six week time span.[21] They also chose to not accept sponsorships or put ads on the site, making Digg completely user-driven. The same day, a new iPhone app for the site was also launched[22], with a feature that allows users to bookmark and share from their computer to their phone. The relaunch was featured on TechCrunch[23], BBC[24], CNN[25], CNet[26], the New York Times[27] and Mashable.[28] A blogger at the San Francisco Weekly[29] openly complained about the relaunch, noting that the relaunch removed seven years of the site's archives, rendering any links to them dead, hurting their former page ranks.

digg Top Popular Upcoming Submit a Link Subscribe Digg for iPhone Sign In Stories Welcome To Digg v1 HELLO WORLD blog.digg.com We're proud of what we've built over the last month and a half, but today is just the beginning: Welcome to v1. 1,697 ÷Digg .S. Blood Donations Hit 15- ear LOW theatlantic.com The summer droughts aren't limited to water. We're also amid the blood shortage of the century LYMPICS adminton Players rowing Match nbcolympics.com Eight female badminton players were charged with misconduct after appearing to "throw" matches MEMES s Calls placing. or Broadcast reghardware.com ut Kristen Shenanigans w shuttlecocks? RT @todayshow: Eight @abba ks 4h sacbee.com officer who became a focal point men charged with


Digg's trademark features consist of users' ability to submit a link with a custom title and description, as well as to upvote ("digging") or downvote ("burying") stories that are submitted by others. Following the rise of Digg, many other social networking sites and news aggregators emulated its style, especially in user submissions and voting systems.


Since its launch in October 2004, Digg has undergone numerous redesigns; In May 2005, Digg 2.0 featuring friends, one-click voting buttons and non-linear promotion algorithm was implemented (shown below, top left). In January 2006, Digg 3.0 featuring expanded categories beyond its tech-related news section was unveiled (top right). In August 2007, Digg introduced another redesign to the homepage and profile features (bottom left). In August 2010, Digg 4.0 featuring improved social networking and sharing functions went live (bottom right).

home / apple deals design gaming Help promote stories to the homepage- digg herel Kevin Rose Having a Last day at G4 partyl+48 diggs] Kevin Rose: Tomorrow is my last day at G41 To celebrate we're all going out for drinks after work. If you live in the LA area and want to party with us, come down to the Arsenal Bar (21+) in West LA. The party starts at 6:00PM, I'll be there till around 9:30-10:00PM (can't be out too late, I have more episodes of systm to crank out) t digg story I blog story I category: technology I by: snipehack (90) report I 9 comments links Yahoo pictures e-mail enhancements + 17 diggs] Yahoo on Thursday is expected to begin testing improvements to its free e-mail service that let subscribers more easily send and share digital photos. I diga story I blog story siouxmoux(9) report mods movies music I category: software by PS3 GRAPHICS CHIP UNFINISHED[+ 31 diggs] Marv Burkett, nVidia's chief financial officer, revealed that the PS3's graphical processing unit (GPU), currently codenamed the RSX, is still in development and could not have been used to power the demos. The admission further fuels accusations that the demos shown at Sany's pre-E3 press conference last week were not running on actual hardware. robots dag story I blog stoy I category: gaming I by: limpfa te (i4) 1 report I 16 comments 1 software Kiss your old SSN goodbye +31 diggs] Identity theft is a growing problem, and it's exacerbated in the U.S. by the evolution of the social security number into a defacto national 1.D. number. Now there are legislative movements to return the SSN to its original use and prevent it from being used by other government agencies, schools and private companies to identify individuals. I digg stony I blog story I category: security I by: isavitt (12) I report 1 4 comments 1 digg spy top users ton stories Syndicate All Your Blog Pictures in Flash Anywhere + 45 diggs] This is Textamerica's latest offering free to all users, allowing you to put all your photos on any other site, displayed in flash and in an album format. latest front page stories Get Digging diggssbmitted by InneCoeld 14 hours 17 minunes sgo ia hitp hews ndret.com2100-103) FON, a Spanish start-up on an ambitious crusade to turn home Wi-Fi connections into wireless "hotspots for nearby users, is set to unveil on Monday a plan to hand out 1 milion wireless routers for just $5 apiece. Digg Spy aubmited by 95809 20 hours 53 mintes ago (via tpowww.boingboing netr2008 sai Disney threatened to sue a British stonemason for copyright infringament What's Digg? Digg is a lechnology news wobshe that emplays non-hierarchical editorial control. Wi digg, users submit stories for raview, but rather than allowing an editar to decide which stories go on the homepage, the users do. Learn more Normed by GUEFotokalAew 21 hours 22 minutes ago ( a htpitomputerworld oorure%) The meeting started sliding downhill when Apple asked, "Has anybody ever wnitben to you about this? How many people actuaily recompile their OS X kernels? I do, for one.I rattled off some of thase groups that value open source in its fullest sense Browse by Category diggssubmited by Ostecmaver 15 hours 23 mio(a a i As the blueprint for lile wasn busy enough, nanotech researchers are putting DNA to work in tiny mechanical devices and as templates for electronic circuits. Building with DNA is ike an airplane model kt, except al you have to do is shake the bax and all the litte parts automatically find each other and glue together secust
Join Digg About Login DNews Videos Podcasts Customize Popular Popuiar Tops: World&Business Teshmology 8cience Entertainment Gaming Spores Offbeat News Comedy Videos News & Videos Top in 24 Hr 7Days 30 Days 345 Days Top 10 in All Topics 1634 Nokia's iPone no, seriously Friends don't let friends Digg alone. Join now to share whats important to you 122 Space Invaders Knitted Sweater [Pic dogs achbb.com-With oooler seasons just around the corner, heres something to warm the oockies of your heart. IE's a hand knit 1212 Easler Egg in Leopard Space Invaders sweater. More.. PC Cames digg it 5ants Email By Fan!Morey-mack, popular Google NOT releasing ifs Goobuntu Desklop OS, STOP DIGGING IT min ago 1080 Tucker: Ron Paul to emerge as folk hero of this election" [video] the prta tormm-Ron Paul is no stranger to “ntroversial headlines "Stippers for Ron Paur. Tucker professes his adoration for Ron Paul and discusses ibertarianism with former stripper Michele Shingal. They regard Hillary Cinton as the candidate of biggowemment intervention, and Ron Paul gons contrast nsane Quarter Trick! 163 diggs digg it d as the "oandidate of freedom." Mor-(US Elesons 2008) 917 Judge: TormeneSpy must preserve daa 4 Comments malBy Nintendo 2001 Prototype Motion-Sensing One-Handed Controller by Gyration GyroPod, a prosotype design for a one-handed motion sensing controller designed speciscally by Gyration for Nintendo. Back-story World's Most Daring Video Sharing 140 os piemodo.com-Thanks to a recent chance encounter, we were abie to uncover a couple of PowerPoint sides that showed the Actors Who Spend Their Entine Careers Playing the Same Character rae digg it and the sides after the jump. More.. Nntendow The Beat Goes On: Nano, Touch, Beatles, Wireless? 1700 nnerts Emal Bury f lopez-made popuiar 18min ago Jim Carrey raising warene of 575 116 PS3 games list & SPE usages digg 091 713 89settings Logout My News Top News Close Welcome to My News Top News from people you follow Find Profles Saved Stories Recenay Active Michael Jackson Nostalgia Fuels see what the people you follow are digging Not seeng much activity?Endileo falw Soccer in America Has the Moment Fialy Come? See the top stories as dugg by your friends soloride ⑤ Cick Top News tr the classe "globar view of Digg ④ submit stones with just a couple cicks 4,000-year-old Necklace Found in 3 ways we'll be working out in our sc Google Chrome Now Enabling Flash by Submit a link Digg itt Hackee High 10 Students who Cracked My Latest News Most Recent Top in 24 Hours The Phone 4: R blends 149 Steam Really Rich, Selling Games Filthy Cheap Introducing The Disturbed Simpsons gamingbot.com-No need for money wl a bit to be honest digg 1Dugo by webtickl Kids in Florida Play in Oil Covered 図Beach φ 1 Comment Save Pakistan scans Google, other sites for blasphemy anb-islamiclinks and content an oicial said Friday 1Dugg by sokenide 80 69gs news.ahoo.com- Pakistan wil monitor seven major webstes, indluding Google and Yahoo, to block digg 2 Comments Save

Digg Spy

Digg Spy is a news monitoring and tracker tool that allows the user to see what other users are digging, submitting or commenting on through a dashboard that shows a wide variety of activities across the site. In addition, the user can filter the activities by followers and other subcategories.


Digg Shout is a general purpose microblogging feature that enables the user to suggest a story submission to friends and followers directly through the site. Although it was originally designed to promote user interaction and nurture power users, the Shout feature quickly became a go-to tool for spammers.

Digg Dialogg

Digg Dialogg allows the users to submit questions to a preselected famous individual who agrees to do an interview with a reporter chosen by the community, similar to Reddit's IAmA subreddit.


As of July 2012, the website's traffic is estimated at around 4.4 million monthly unique visits; it is ranked at 178th by Alexa and at 352nd in the U.S. by Quantcast.

AACS Cryptographic Key

On May 1st 2007, Digg began receiving DMCA takedown notices for posts that alluded to the now-defunct Advanced Access Content System cryptographic key, represented as 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0 in hexadecimal, used to crack the encoding on HD DVDs and Blu Ray discs. While the code was broken by a hacker on the Doom9 forum[14], the Motion Picture Association of America issued takedowns to a variety of other sites including Digg.[15] When moderators began taking down posts containing or alluding to the code, hundreds of other users began flooding the site with posts indirectly containing the key. This revolt was covered by the New York Times[16] and Techcrunch.[17]

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