Submission 14,360

Dubsmash

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About

Dubsmash is a video messaging application for iOS and Android. Dubsmash allows users to use audio recordings of well known quotes from shows and other media and dub them through a selfie video. Following the application's official release in November 2014 it quickly gained notable attention on social media, becoming a top downloaded application in certain areas on both Apple and Android devices following that period.

Origin

Dubsmash^[1] was created by German application designers Daniel Taschik, Roland Grenke en Jonas Druppel^[2] throught their company Mobile Motion. A beta for the application was already avaialable in late October through the official site^[3] and as shown through test videos on Youtube.^[4]^[5] The application was officially released on Apple devices^[6]^[7] on November 18th alongside a promotional video(shown below), and followed with an Android release^[8] on the 27th that same month.

[This video has been removed]

Spread

The app became widely popular in West-European countries as well as the Philippines, where a short segment known as KalyeSerye/AIDub is aired on television starring two online personalities that became viral using Dubsmash.