Updated Mar 22, 2017 at 09:26PM EDT by Don.

Added Nov 09, 2015 at 04:51PM EST by Ari Spool.

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Rumblr was a fictional app developed to match those who would like to engage in fist fighting with other users in the immediate geographic vicinity would also like to fight. Based on the interface of dating sites like Tinder or Grindr, the app allows users to not only match with others looking for a fight, but also to view the physical locations of fights happening in the area for the purposes of viewing or attending. The app was subsequently revealed to be a hoax by the marketing company von Hughes.


The Twitter account for Rumblr first tweeted on October 29th,[2] and the domain was first registered on October 30th, according to the WhoIs database.[1] It was reported by the New York Daily News that the team of developers who were creating Rumblr worked from Soho, in New York City. In an email with the reporter, the team claimed that the app was ready to go as of November 9th, when a web-only beta launch would occur, but that the mobile app was waiting on App Store approval.[3]

However, later that day, reporter James Cook of Business Insider claimed that the app was fake, invented by two men named Matt Henderson and Jack Kim, as a publicity stunt. However, it was unclear what the app was meant to promote.[4]


According to screenshots released on the promotional web site, the app offers "Casualty-free casual fighting for free." Users can anonymously view profiles and then choose who they would like to fight. If two users both choose each other, they are matched, and prompted to choose a central geographic locations. That location is added to a public map available to all users in the area.[1] VERIZON 9:23 AM ui mattyiceoAmateur FIGHT PASS ooo VERIZON 9:23 AM mattyice67 ABOUT STATS Age: N/A Height/Weight: 5' 11"/170 lbs Level: Amateur Last fight: 2 weeks ago MM Record: 1/4/5 A Specialty: Karate, Other ooo VERIZON 9:23 AM mattyice67 SCHEDULE FIGHT PUSSY OUT Chat to heat up for a fight. Pro-tip: tell your match what you don't like about their picture. Bro, your face is pissing me off. Wanna throw down? Hell yeah bro, I'mma f*ck you up. Cool, meet me behind 5th Ave Deli parking lot. Tonight. 9PM Done. W 137th Explore fights happening near you. Tap a location to see fight details. ooo VERIZON 9:23 AM 36th 135 St W 133rd St W 133rd St W 132nd St W 131st St W 13T W 130th S HARLEM W 129th St W 127th St W 128th St 26th St W 127th St W 126th St 125 Dr Martin Luther King Jr Blvd W 126th St W 124th St 2th125 St DM W 123rd St W 123rd St W 122nd St Harlem- W 122nd St St W 121st St MARCUS W 120th St W 119th S RumblrHER RumblrGROUP Rumblr

As of 5 pm on November 9th, 2015, a web-only beta was set to be released to the first 2,000 users who signed up for the mailing list. According to the New York Daily News, the Rumblr team said "We have raised relatively substantial funding from private American investors and the app is fully developed."[3]

In addition, Rumblr promised the additional features of "RumblrHER" which would only match women with other women interested in fighting, and a group matching function to encourage brawling.

Online Presence

As of November 9th, 2015, Rumblr has established only a Twitter profile and a web site. The Twitter profile, which has tweeted more than 1,800 times in just 10 days, has just over 1,000 followers.[2] In addition, Rumblr was mentioned by other users on Twitter more than 10,000 times.[5] Traditional news about the app has been widespread as well, including articles in many mainstream publications like the New York Daily News, New York Magazine, and an interview with a local television station in Tuscon, Arizona.

Tucson News Now

Search Interest

Note: This search interest mostly refers to the Tumblr Rumblr blog, which sets two separate Tumblr users against each other in a fan art battle, and Rumblr girls, a Tumblr featuring women of Tumblr.

External References

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Top Comments

Mr. Man
Mr. Man

In related news, a string of accidental murders are ocurring after popular and dangerous app allows grown men to beat themselves for fun and no reason at all.

Apparently people forget how intense fights can get and how it can get someone killed accidentally.


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