About

Snickers Dick Vein refers to the chocolate ripples on top of Snickers candy bars that some online think makes it look like a penis with veins. The pop culture reference became known in memes on Twitter as early as 2009. In 2022, a fake news story surfaced that Snickers was removing the dick vein. While many presumed the headline was obviously satirical, some unknowing news outlets thought to debunk it regardless, resulting in the theory going viral online.

Origin

On February 7th, 2009, Twitter^[1] user MarieLuv tweeted a reply that stated, "I luv snickers. Big chocolate stick in my mouth. They have veins just like a…I'll stop right there." After being posted, the reply received no likes, however, it is the first known utterance of the concept online (shown below).

Spread

Throughout both 2010^[2] and 2011,^[3] the concept continued to be reiterated by Twitter users. On April 12th, 2012, Twitter^[4] user mattkoff tweeted, "The one weight loss tip that has ever worked for me: 'imagine that snickers you're about to eat has a dick vein,'" which earned over 30 likes in 10 years (shown below, left). On December 14th, 2015, Imgur^[5] user TheOneThatGotBanned posted a photo of a giant Snickers bar with veins, earning roughly 1,700 upvotes over the course of seven years (shown below, right).

Six years later, on July 10th, 2018, Twitter^[6] user RedDlicious tweeted about the Snickers dick vein, earning roughly 92,300 likes in four years while helping to popularize the concept (shown below). On December 4th, 2019, the tweet was reposted to Instagram^[7] by button, which earned roughly 6,800 likes in three years.

On December 28th, 2019, Redditor kingofthelol posted a meme to the /r/comedyhomicide^[8] subreddit that compared a smaller, white Snickers bar to a longer brown one, captioning it, "ha real funny Snickers," and earning over 110 upvotes in three years (shown below, left). A similar version was shared to /r/memes^[9] on January 31st, 2020, earning roughly 5,500 upvotes in two years (shown below, right).

On September 21st, 2021, Twitter^[10] user TungusBusko tweeted a photo of a Mars bar with no wrinkles, captioning it, "They forgot to add the throbbing cock vein to my mars bar. Day ruined." The tweet received roughly 81,500 likes in seven months (shown below).

Removing The Snickers Dick Vein / Snopes Article

On April 16th, 2022, Twitter^[11] user JUNlPER posted a tweet that attached a fake news headline stating, "Snickers are officially caving and removing the world renowned dick vein from the candybar." They captioned it, "no fucking way," and earned roughly 202,500 likes over the course of three days (shown below, left). Later on the 16th, Twitter^[12] user JUNlPER posted another tweet, showing a Snickers bar with no veins and captioning it, "it’s already beginning. i just bought a snickers (my favorite treat might i add) and it came out completely smooth. i am disgusted. i am shocked. i need to be alone right now," earning roughly 23,600 likes in the same amount of time (shown below, right).

On April 18th, fact-checking outlet Snopes^[13] then posted a tweet that debunked the notion that the Snickers dick vein was going to be removed, stating, "The candy company Mars, Inc. has not removed a 'dick vein' from candy bars after being pressured by a 'woke mob.'" The tweet earned roughly 6,300 likes in one day (shown below, left). On the same day, JUNIPER acknowledged the article in a tweet^[14] that earned roughly 8,800 likes in less than a day (shown below, right).

On April 19th, the official Twitter^[15] account of Snickers tweeted about the trending topic, stating, "Good news, contrary to what's trending on Twitter… THE VEINS REMAIN!," earning over 600 likes in three hours (shown below).

Various Examples

Search Interest

External References