The earliest known appearance of Snob was in the "Meme Snob or Meme Bob?" image, which appeared online in 2025. The image features a Wojak character on the left labeled "meme snob?", a simple orange face labeled "meme" in the center, and a smiling office worker labeled "meme Bob?" on the right.

In the image, Snob is portrayed as an overly critical meme enthusiast who dismisses memes for not being ironic, obscure, or layered enough, stating, "ew, oh no i do not like that meme, it is not ironic enough." In contrast, Meme Bob simply enjoys the meme, replying, "hahah LOL, epic meme, im really enjoying this meme."

Although the original image presents the character as "meme snob?", the Wojak on the left became commonly referred to simply as Snob in subsequent discussions and reposts. The character came to represent meme elitism, ironic gatekeeping, and the tendency to criticize memes for being too mainstream or insufficiently ironic.