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alexander smith @alexqsmith May 27 also see: THE EDGE OF SEVENTEEN alexander smith @alexqsmith May 27 annapurna definitely did a wonky ass job releasing the film (they should have done a slow roll-out across the first half of the summer) but also like... BOOKSMART maybe didn't perform well b/c there's no big star & the trailer is just okay Anne Thompson @akstanwyck Replying to @alexqsmith and @ZSharf If there's no big star and you can't find a commercial trailer then you book theaters for a slow rollout to build word of mouth! This is distribution 101. 8:46 PM May 27, 2019 Twitter for iPad

olivia wilde @oliviawilde Anyone out there saving @Booksmart for another day, consider making that day TODAY. We are getting creamed by the big dogs out there and need your support. Don't give studios an excuse not to green- light movies made by and about women. 5:30 PM May 25, 2019 Twitter for iPhone

olivia wilde @oliviawilde Censoring the word lesbian is just batshit insane what is going on kim @peachyfxkinkeen Oct 11 I understand Delta censoring sexual scenes in Booksmart but they also cut the use of the word lesbian and not legitimate expletives? Show this thread 1:00 PM Oct 28, 2019 Twitter for iPhone

mi-kill-ya Tried watching Booksmart on the plane and they cut the ENTIRE lesbian hookup scene like not even a KISS was allowed! oh but don't worry guys, the Straights got their kiss @MichaelaBarton_ Oct 26 mi-kill-ya = @MichaelaBarton_ Update, watched a different film and they had completely unedited hetero sex scenes so pretty sure it's definitely a lesbian bias thing 11:45 AM Oct 27, 2019 Twitter for Android

Bor Office BoxOffice Report.com Report @BORReport Daily Box Office Top 8 for Wednesday, June 5, 2019 1. #Aladdin - $5.1 0M 2. #Godzilla2 $3.25M 3. #Rocketman - $2.49M 4. #MAmovie - $1.36M 5. #JohnWick3 - $1.24M 6. #AvengersEndgame $900K 7. #DetectivePikachu - $851K 8. #Booksmart - $458K #BoxOffice 4:07 PM Jun 6, 2019 Twitter Web Client

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About

Booksmart is a 2019 American comedy film about two high school straight A students letting loose on their last day of class. The coming-of-age film was directed by Olivia Wilde and stars Beanie Feldstein and Kaitlyn Dever. Although the film did not do as well at the box office, the movie was well-reviewed.

History

On March 11th, 2019, Annapurna Pictures released the Official Restricted Trailer for Booksmart to YouTube (shown below). The video gained over 921,000 views and 4,800 likes in seven months. On May 24th, Booksmart was released to theaters.

Reception

The movie did not do as well in theaters as expected. On May 25th, 2019, Director Olivia Wilde took to Twitter^[6] to say, "Anyone out there saving @Booksmart for another day, consider making that day TODAY. We are getting creamed by the big dogs out there and need your support. Don’t give studios an excuse not to green-light movies made by and about women" (shown below). The tweet garnered over 90,500 likes and 17,000 retweets in five months.

That weekend many took to Twitter in praise of the movie and especially Billie Lourd's character.^[1] On May 26th, @Brook_LeVan tweeted, "Billie Lourd's entrance in #Booksmart is the most iconic scene I've ever had the blessing to witness" (shown below). The tweet accumulated over 2,300 likes and 670 retweets in five months.

Billie Lourd's entrance in #Booksmart is the most iconic scene I've ever had the blessing to witness pic.twitter.com/O2Tf8m3Jbn
— Brook (@Brook_LeVan) May 26, 2019

The movie grossed just over $22,000,000 at the box office in all but has a 99% rating on Rotten Tomatoes.^[4]^[5] Many publications including W Magazine^[2] speculated as to why the movie was a flop in theaters. Twitter^[7] users @alexqsmith and @akstanwyck discussed Annapurna's method in introducing the movie as the culprit (shown below).

Delta Censoring Controversy

On October 26th, Twitter user @MichaelaBarton_ ^[10]wrote, "Tried watching Booksmart on the plane and they cut the ENTIRE lesbian hookup scene like not even a KISS was allowed! oh but don't worry guys, the Straights got their kiss" which gained over 3,600 likes and then continued on saying, "Update, watched a different film and they had completely unedited hetero sex scenes so pretty sure it's definitely a lesbian bias thing" (shown below, left). Olivia Wilde caught wind of the news and tweeted, "Censoring the word lesbian is just batshit insane what is going on 😳" (shown below, right).^[8]^[9] The tweet accumulated over 3,400 likes and 300 retweets in a day.

On October 29th, The Daily Dot^[3] obtained a Delta Airlines statement saying, "they work with third-party contractors to curate such content and then pick versions from those edits […] they don’t 'in any way ask for the removal of homosexual content from the film.'"

Diana Kresge @dk_draws Ithink summer movie season might have already peaked with #Booksmart 11:04 AM May 31, 2019 Twitter Web Client

Not a Girl (Evan) @324_B21 Couples costume idea #booksmart booksmart 12:00 PM Oct 30, 2019 Twitter for iPhone

Wayne B. @CinemaNeophyte The whole relationship came off as very gross and I personally wished the filmmakers had gone a different route with Miss Fine, Jessica Williams' character. It felt weird to have the one adult Black woman in the movie make such a decision. #Booksmart #BestOriginalScreenplay 2:38 PM Oct 29, 2019 Twitter Web App

(K)natalie Medeiros @Knatillygrace Getting straight A's. Giving zero F's. #Booksmart #halloweencostume 10:16 PM Oct 26, 2019 Twitter for iPhone

Jamie Jirak @JamieCinematics PROTECT JARED. #Booksmart PAR 11:47 PM Aug 28, 2019 Twitter for iPhone

Search Interest

External References

^[1] Buzzfeed – Billie Liurd

^[2] W Magazine – Why Booksmart Failed At The Box Office

^[3] DailyDot – Delta Airlines Censor Lesbian Scene

^[4] The Numbers – Booksmart

^[5] RottenTomatoes – Booksmart

^[6] Twitter – OliviaWilde

^[7] Twitter – alstanwyck

^[8] Twitter – Oliviawilde

^[9] Twitter – Oliviawilde

^[10] Twitter – MichaelaBarton_

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Booksmart

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