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Severo Sinvergüenza ("Cheeky Devil" in English) refers to a Colombian store that sells erotic-shaped waffles and offers its visitors personal striptease performances made by the manager of the restaurant. The store went viral in February 2023 after videos showed some employees interacting with customers, many finding them attractive, instigating thousands of people to visit the store and generating numerous memes making fun of the situation in the following weeks.
One of the earliest videos about the Severo Sinvergüenza store (which translates to "Cheeky Devil" in English) was posted by TikToker @beatbyvanity on October 13th, 2022, featuring an employee, Ray Cabrera, doing a sexual movement while holding a phallic-shaped waffle. The video received 1.4 million plays and 112,000 likes in four months (seen below).
@beatbyvanity Cringe💀😭 #cali #fyp #potaxies🥑👄🥑 #severosinverguenza ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
The location would become viral again on February 18th, 2023, after TikToker @elparcerito_oficiall shared a close-up video of the store's employee, receiving 2.2 million plays and 54,000 likes in one month (seen below).
@elparcerito_oficiall Respuesta a @alexa__700 uffff mi amor😍🥵😈🤌🏾 #severosinverguenza #cali #parquedelperro ♬ Uff Mi Amor – Lauty Gram
Over the course of February 2023, several videos involving Severo Sinvergüenza's employees surfaced on the internet. For instance, on February 11th, Twitter user @QuickestTempa posted a video showing several customers eating the erotic-shaped waffles in unexpected ways. The post garnered 3.5 million views and 28,400 likes in one month (seen below).
This where your girl goes when she says she’s going out eat with some friends pic.twitter.com/qm6ZyxB1wz
— Tempa (@QuickestTempa) February 11, 2023
By the end of the month, the small store started to receive thousands of customers, leaving long lines outside. TikToker @soylevinne showed this in a video posted on March 4th, 2023, after the location went viral. The video (seen below, left) garnered 1.8 million plays and 40,300 likes in four days. The creator also uploaded another video showing the crowd gathered at the store a day later, garnering 812,700 plays and 15,900 likes in three days (seen below, right).
@soylevinne #sigueme_para_mas_videos_asi #LoDescubriEnTikTok #severosinverguenza #parati ♬ sonido original – LasOcurreciasDelevinne
Alongside ironic memes and funny customer reactions, some NSFW videos also went viral on social media, leading to some critics of the erotic-shaped waffle store employee's conduct. For example, on March 5th, Twitter user @Tweet1AOficial posted a montage with the store's front and an overlay text in Spanish saying "You're going to love this place. It's Disneyland for the degenerated." The post (shown below) garnered 1,232 likes and 306 retweets in three days.
@patriciaquevedo04 El Hombre 🥵🥵🤤🤤🤤🤤 #severosinverguenza #viral #parati ♬ Micaela – Mishelle Master Boys
@christianj1j Severo sinvergüenza ¿Qué opinan? #fypシ ♬ Luxury fashion (no vocals) – TimTaj
@severosinverguenza #1 #cali #lasucursaldelcielo #viral #severosinverguenza ♬ sonido original – severosinverguenza
@maryoriflores.16 #severosinverguenza ♬ sonido original – Dayron777
 Facebook – Severo Sinverguenza
 TikTok – @elparcerito_oficiall
 TikTok – @elparcerito_oficiall
 Twitter – @QuickestTempa
 TikTok- @soylevinne
 Twitter – @Tweet1AOficial
Mar 07, 2023 at 10:19PM EST
Mar 07, 2023 at 11:00PM EST
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