About

Lord of the Rings: The Rings Of Power Entertainment Weekly Shoot refers to a promotional montage of actors in Amazon Prime's TV series Lord of the Rings: The Rings of Power that was filmed for the entertainment news publication Entertainment Weekly. The montage, showing each actor looking at the camera before fading away over a black background, was incorrectly labeled the show's introductory sequence by a Twitter user, leading some to mistakenly gawk at its poor quality. The viral video also inspired parodies and jokes on social media in the following weeks.

Origin

On August 2nd, 2022, Entertainment Weekly^[1] published a feature on Amazon's series Lord of the Rings: The Rings of Power. Included in that feature was a video montage of the series' central characters looking at the camera before fading into the next character. This video was later uploaded to Twitter by user @biggulpamerikan^[2] and incorrectly labeled as the show's intro (example of a user correcting them shown below).

IT'S FROM THIS ARTICLE THEY JUST ADDED MUSIC TO IT https://t.co/nX9Kbooyhh https://t.co/YyIOlN0mQ0

— Litten Propoganda/Parody 4, 2 (@LittGanda4Paro2) September 1, 2022

Spread

Entertainment Weekly's montage quickly inspired parodies on YouTube. On August 4th, 2022, YouTuber JLongbone posted a parody that gave all the characters humorously incorrect names, gaining over 88,000 views in one month (shown below, left). On August 5th, YouTuber Lost Frames set the montage to the theme song from the '90s sitcom The Golden Girls, gaining over 43,000 views in one month (shown below, right).

On August 31st, 2022, Twitter user @biggulpamerikan^[2] posted the montage and incorrectly labeled it as the series' intro, implying it looked cheap considering the budget for the series (shown below). Their tweet gained over 1,400 retweets, 8,500 quote-tweets and 18,000 likes in one day.

apparently this is the intro for the new LOTR show… this is what $750 million buys you pic.twitter.com/Jdod3nyVag

— Celestial Stud (@BigGulpAmerikan) August 31, 2022

While some believed @biggulpamerikan, their false claim the montage was the show's intro was quickly debunked on Twitter. Nevertheless, the tweet inspired a new round of parodies on the platform. On September 1st, 2022, Twitter user @turbojoul^[3] set the montage to the theme music from the soap opera The Young And The Restless, which actually did have a "character montage" as its introductory cinematic. The tweet gained over 140 retweets and 500 likes in five hours (shown below, top). On August 31st, Twitter user @DaveMcNamee3000^[4] recaptioned the video, writing, "This is how it feels to be high at the mall walking by people," gaining over 1,900 retweets and 21,000 likes in 14 hours (shown below, bottom).

I had to… https://t.co/Co5qEcbqD7 pic.twitter.com/K5HLSsqXHe

— Joul (@turbojoul) September 1, 2022

This is how it feels to be high at the mall walking by people pic.twitter.com/PVdrJe4zVj

— 7/11 Truther (@DaveMcNamee3000) August 31, 2022

Various Examples

#TheRingsOfPower pic.twitter.com/CClmoYayjE

— bhb (@butthole_boy) August 31, 2022

Cannae believe they cast @DaftLimmy in this. https://t.co/xtX6ya3cNr pic.twitter.com/6AhNuqMJ2L

— Kevin (@kevin_motion) September 1, 2022

Search Interest

Unavailable.

External References