About

Welcome to BP Brother, or BP Ronaldo, is a looksmaxxing-related catchphrase derived from a TikTok comment, meaning, "Welcome to black pill, brother," with the black pill in this case largely referring to the fatalistic worldview that looks and attractiveness, among other specific lifestyle choices, are all that matter regarding success in dating and life.

The phrase is derived from a comment left by TikToker @jaidenanimationsgooner along with a creepypasta edit of pro footballer Cristiano Ronaldo on June 23d, 2026. It became the subject of memes over the following weeks, including comedy videos in which someone welcomes another person to BP after something unfortunate, often related to dating, happens.

In their profile description, @jaidenanimationsgooner defines the phrase as "welcome to BP brother essentially means a crashout," which was similarly used in the nonsensical TLPUR slang and memes. The phrase is sometimes associated with another meme based on a viral comment reading, "raw milk + healthy = holy height."

Origin

In meme culture, a "black pill" or "blackpill" is defined as a fatalistic and nihilistic worldview that, once learned about, cannot be forgotten and changes one's perspective on life.

In the looksmaxxing community, the "black pill" is often described as the realization that looks and attractiveness are all that matter regarding success in dating and life.^[1]

On June 22nd, 2026, TikToker^[2] @bubba4090 posted an edit of a comment left on an unknown video by TikToker^[3] @jaidenanimationsgooner reading, "Welcome to BP brother." The comment also attaches a GIF of soccer star Cristiano Ronaldo, where he smiles in a creepy way. The post gained over 453,000 views in a week. "BP," in this case, is an acronym for "black pill."

Spread

The catchphrase "welcome to BP brother" spread throughout late June 2026 in the looksmaxxing community. It is largely used ironically and appears in comedy skits where a man is rejected, and another man welcomes him to BP.

For example, on June 25th, 2026, TikToker^[4] @reeno_07 posted a "welcome to BP" skit that gained over 312,000 views in five days.

On June 29th, TikToker^[5] @vexbolts posted a similar comedy video using the phrase, in which his face is shown with a distorted smile at the end, mimicking the Ronaldo meme, garnering over 278,000 views in a day.

That same day, TikToker^[6] @hahahaskell0 posted a video where he flexes under the caption, "Welcome to BP brother," garnering over 245,000 views in a day.

Various Examples

Search Interest

External References