During the Open Beta of Star Trek Online, a new meme emerged. New beta testers would become confused early in the game when issued an order to explore the main base, and then report to Commander Sulu (the grandnephew of the TOS character). Sulu was located directly behind the player, but since the Admiral had ordered players to explore the station, they would assume he was somewhere else. This led to cries of "Where is Sulu?" being heard across all instances of the station.

Game developers picked up on player's difficulty in finding the character, and poked fun about the minor bug in their next update:

[QUOTE=p.s. Sulu is right behind you in Quinn’s office. Right there, behind the other desk.[/QUOTE]

and

[QUOTE=Looking for that last alien artifact on a bizarre and unfriendly alien world, but you just can’t seem to find it? Hit the scan button! Looking for a particularly hard to find spacial anomaly in a far-off star system? Hit the scan button! Looking for Sulu? … Look out! He’s right behind you! [/QUOTE]

Testers continued to roll with the quote in forums, using it as an in-joke for random bugs, or in response to any N00Bish question, but what solidified the meme in the hearts and mind of players was the following YouTube video, recorded on the last day of Open Beta:

https://www.youtube.com/watch?v=TEyK3zwsIko