Ad For 'Woke-Free Beer' Priced At $20 A 6-pack Elicits Groans From Many On Social Media As Bud Light Controversy Chugs Along

April 13th, 2023 - 11:24 AM EDT by Adam Downer

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woke free beer ad

Yet again, the "Get Woke, Go Broke" movement has inspired a conservative entrepreneur to attempt to fill the hole left by a corporation's catering to the "wokes" by creating essentially the same product (minus the "woke") and selling it at a high markup.

In this case, that entrepreneur is one Seth Weathers, who has responded to the Bud Light Dylan Mulvaney controversy by creating a new beer called "Ultra Right."

Weathers announced the new beer with an ad showing him taking direct shots at trans influencer Dylan Mulvaney and Bud Light, leading up to him smashing a can of the lager with a baseball bat.

As the video went viral, many on social media were quick to unpack the bizarre production choices Weathers made for his ad.

These include the shot where he emerges from a public bathroom at a public park holding a can of beer, and several commenters opined that "guy who drinks beer in a public bathroom" is not an ideal many should aspire to.

drinking in public bathroom

Some commenters also took potshots at his baseball form. Others noted that he didn't actually show his beer in the ad, but only that of Bud Light, the beer he is directly competing against. Generally, it's not considered good advertising practice to put the competition's product at the top of the audience's mind.

Still, the biggest issue many had with Ultra Right didn't come from the ad, but rather the product itself. According to the Ultra Right website, the beer will have four ingredients (water, hops, barley and yeast), be 4 percent ABV, and cost consumers $19.99 plus shipping costs. For context, a six-pack of Bud Light costs between $8 and $12, depending on the retailer.

To numerous Twitter users, this was a ridiculous markup for an alternative to Bud Light whose only difference is, seemingly, the absence of "woke." Many accused Weathers of running a grifting scheme meant to target conservatives so angry at Bud Light they'd be willing to pay double for a "woke-free" alternative.

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In addition to selling Ultra Right, Seth Weathers claims to be the CEO of "Freedom Speaks Up," a lifestyle brand that sells conservative-themed products, and "Conservative Body," which appears to be his personal Instagram account on which he posts videos criticizing corporate food products. Before this stunt, he also advertised Let's Go Brandon Christmas wrapping paper to his 670 followers, though it ultimately received just nine likes.

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