Get Woke Go Broke

Get Woke Go Broke

Updated Feb 13, 2020 at 05:13AM EST by Y F.

Added Nov 29, 2018 at 03:06PM EST by Don.

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Get Woke Go Broke is an expression typically used to express the sentiment that companies who embrace political correctness or cave to demands of social justice activists will suffer financially as a result.


On April 17th, 2018, the Milo Yiannopoulos-run news site Dangerous[2] published an article about sci-fi author John Ringo, which quoted Ringo using the phrase "get woke, go broke" in the context of organizations that cave "to SJW pressure."


On June 17th, 2018, Urban Dictionary[1] user Skua September submitted an entry for the phrase, stating "when organizations 'get woke' to politically correct actions, those same actions usually result in a massive loss of income" (shown below).

Get Woke, Go Broke Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income This is usually because the Twatter instigators calling for the company to "get "Hey, I heard that the 2018 GAMA convention was like totally empty" "Yeah, man. 'Get Woke, Go Broke" "So I heard Yeti stopped their NRA discounts" "Yup. Apparently they didn't realize that the majority of people who bought their s--- were hunters." Get woke, Go broke!"Z Amen" "Dude, I went by D---'s last night and the place was empty. What the hell?" "Man, didn't you hear? They stopped selling modern sporting rifles and hired a gun control lobbyist in DC. All of their actual spending customers went elsewhere." Get woke,.go broke? Oh hell yeah. So much that the board got called out in a shareholder's meeting!" #get woke go broke #rin go #sjw #sjz

On August 16th, YouTuber TheQuartering uploaded a video featuring the phrase in the title, which discussed a controversy surrounding the game Battlefield V (shown below, left). On August 20th, YouTuber The Thinkery uploaded a video titled "Get Woke Go Broke" about the controversy (shown below, right).

On September 12th, YouTuber Timcast uploaded a video with the description "Get woke go broke" about reduced college enrollment at Evergreen College (shown below, left). On October 3rd, YouTuber Assertonsin [Asmongold Stream Reactions] uploaded footage of World of Warcraft streamer Asmongold commenting on a controversy with Blizzard referencing the phrase (shown below, right).

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