For years, the internet has often associated Ben Affleck with misery, memes about said misery and his love of Dunkin Donuts. Evidently, some marketing execs appear to have picked up on this and cast Affleck in a recent commercial for the breakfast chain.

Affleck was spotted filming the commercial in Boston yesterday with the images subsequently going viral, and many commenters agree — it seems like the happiest Ben Affleck has ever looked in his life.

Ben Affleck working at a Dunkin’ Donuts drive-thru in Medford, Massachusetts. pic.twitter.com/qWneQHhUBk

— Bennifer Updates (@BenniferUpdates) January 10, 2023

Ben Affleck making his dream come true, working with @dunkindonuts. pic.twitter.com/mrxGpNUHYm

— ʙᴇꜱᴛ ᴏꜰ ʙᴇɴ ᴀꜰꜰʟᴇᴄᴋ (@BestAffleck) January 10, 2023

no one has ever seen Ben Affleck smile this hard in Hollywood. man needs to quit his job and start picking up shifts at Dunkin' pic.twitter.com/eqyMMoJ6jU

— Fletcher Peters (@fIetcherpeters) January 10, 2023

The wholesome PR play brings Affleck's embodiment of a New England-specific ennui full circle. The internet has long delighted in the myriad paparazzi photographs where Affleck looks like the world's most beleaguered man even in the happiest of times, and, being the New Englander that he is, those pictures have often included various Dunkin' products.

Ben Affleck @dunkindonuts glow up. pic.twitter.com/31K2reotev

— ʙᴇꜱᴛ ᴏꜰ ʙᴇɴ ᴀꜰꜰʟᴇᴄᴋ (@BestAffleck) January 11, 2023

Costume idea: you get a Dunkin cold brew and a cigarette while looking vague depressed and say you’re Ben affleck pic.twitter.com/GjRPUYupPz

— seasonal but slutty 1984’s George Whorewell (@EwdatsGROSS) October 12, 2022

America Runs on Ben Affleck Running on Dunkin pic.twitter.com/wmpZE2BssT

— Sean Donnelly (@_SeanDonnelly) October 30, 2021

It appears Affleck's Dunkin' spot will air during the upcoming Super Bowl. After filming, Affleck and his wife Jennifer Lopez thanked the staff at the Medford, Massachusetts location.

Jennifer Lopez and Ben Affleck filming a commercial for Dunkin' Donuts in Boston today pic.twitter.com/VLYyzq8f3k

— Bennifer Updates (@BenniferUpdates) January 10, 2023