Florida School Shooting Survivor Owns Fox News Pundit

Laura Ingraham learned the hard way that you can't hassle the Hogg.

On March 28th, the Fox News television host took to Twitter to mock David Hogg, a survivor of the Marjory Stoneman Douglas High School Shooting, for being rejected from several colleges despite his 4.1 GPA. The story was reported by conservative blog The Daily Wire.

This is not the first time Hogg has been mocked by conservative pundits. Famously, Infowars pundit Alex Jones pushed a common conservative conspiracy theory that Hogg and his fellow students were "crisis actors," survivors of a tragedy that are coached by liberal forces to push a political agenda, on Youtube. Hogg proved adept at handling that smear by rebutting to Jones on Twitter. The Infowars video was later taken down and the Infowars account given a strike by YouTube.

In response to Laura Ingraham, Hogg again took to Twitter, this time with a simple call to action: boycott The Laura Ingraham Show's advertisers. Hogg tweeted a list of advertisers on Laura Ingraham's show and told his followers to call the advertisers.

The results were swift. A day after Hogg's tweet, Nutrish announced on Twitter that they would no longer be advertising on Laura Ingraham's show. Wayfair and Hulu followed suit. As of March 30th, it is believed that seven advertisers have ceased running ads on Ingraham's show.

During the advertiser exodus, Ingraham walked back on her initial tweet, citing "the spirit of Holy Week" in an apology for "any upset or hurt my tweet caused him or any of the brave victims of Parkland."

Hogg wasn't buying it, telling The New York Times essentially that the apology was only caused by the effect he'd had on her wallet. He also stated that in response to smears, he would attempt to not "stoop to (pundits) levels," but instead go after advertisers.

Writing in The Hill, Joe Concha wrote that the boycott advocated by Hogg may set a dangerous precedent for anyone who criticizes or mocks Hogg in the future. Hogg does in fact work from a position of being immune to criticism, and understandably so, being that he's a survivor of a horrific tragedy. Certainly, Hogg's ability to launch a mass boycott from a few tweets in the course of the day demonstrates his tremendous influence on social media. Whether that influence is used for "good"--and whether "goodness" is only judged in the eyes of Hogg and his supporters, particularly to gun-shy advertisers--will be interesting to track as the Parkland story continues to develop.