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Kanye West Battles JP Morgan And Adidas On Instagram
Rapper, fashion designer, and thought leader Kanye West is back to posting. Over the Labor Day weekend, Ye’s Instagram account filled up with white-text on black background posts criticizing a number of people he believes have wronged him.
Many of Kanye’s posts had a poetic quality to them, sounding almost like ideas for future lyrics. Kanye seems to be posting very intentionally and crafting an aesthetic.
The repeated motif of white text on black background, as well as the quantity and frequency of posts, seem to indicate Kanye is experimenting with a kind of s***posting aesthetic. His language in the posts is not only poetic, but filled with non-conventional uses of the English language: there is no punctuation, erratic spacing, spelling errors, and grammatical mistakes. He argues these are intentional, part of the aesthetic effect he aims for, writing that he is here to “correct the English” and knows exactly what he is up to because his mother, Donda, was an English professor.
The content of the posts revolved around Kanye sharing his business disputes with Adidas and JP Morgan. He is concerned about losing creative control of Yeezy-branded footwear, seeing it as part of a broader “through line” in which control of both his creative work and his family is being taken from him.
He seemed to enjoy engaging with his reply guys, sharing the “top 5” comments on his past posts and praising the people who wrote them. He also shared that he is following close to the 7,500 maximum limit allowed of people on Instagram, and that fans and reply guys should not take Kanye’s unfollow as a sign of disrespect because he is unable to follow everyone he wishes to because of this rule.
He shared a meme discussing his dispute with Adidas executive Daniel Cherry, over the company selling knockoff Yeezys and taking creative control from Kanye.
Emphasizing connections between Adidas and JP Morgan Chase, Kanye posted photographs of the profiles of all the people who sat on both boards. He appears to believe that the major bank and the shoe company are conspiring against him.
His posting streak has been noticed by his legal team, according to a recent post showing a screenshot of a text conversation between Ye and somebody who seems to be in the know.
Others online immediately posted jokes and parodies of Kanye’s style, while fearing retribution for mocking the multi-talented award winning artist and his powerful ex-wife.
absolutely lost his mind pic.twitter.com/msgBS6DWWr
— Octopus/Caveman (@OctopusCaveman) September 2, 2022
You guys this was not supposed to go this big. Y’all better have my back with a gofundme for legal fees when Kim and Kanye team up to sue my ass for defamation over a joke 😂
— Octopus/Caveman (@OctopusCaveman) September 3, 2022
Some criticized Ye, viewing his continued aggressive posting, particularly about Kim Kardashian, as a form of harassment.
The Kanye west situation sickens me to my stomach. Every 3 months he goes on Instagram and publicly abuses the woman that he has literally BEGGED to be with and every 3 months I see 100s of men come to his defense. Very telling of how disposable our society views women.
— malibumaya (@malibumaya_) September 2, 2022
Social media hijinks that blend performance and reality in sometimes disturbing ways are nothing new for Kanye: the man is a seasoned and highly influential poster. From his early Twitter stunts (which included, in 2010, following nobody other than one random teenager from Britain that he anointed “the chosen one”) to this latest streak of posting, Kanye has proven himself one of the most unhinged and creative famous people on any platform he joins.
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