Hasbro is degendering their spuds: the company announced that their Mr. and Mrs. Potato Head products, in production since 1952, will be known as "Potato Head" going forward.

The move was made to reflect the growing variety of family structures in society. As the typical American household grows more diverse in terms of gender and sexuality, kids who play with Potato Heads will no longer be locked into having heterosexual potatoes.

“Culture has evolved,” Kimberly Boyd, SVP and GM of Hasbro, told Fast Company. “Kids want to be able to represent their own experiences. The way the brand currently exists-- with the ‘Mr’ and ‘Mrs’-- is limiting when it comes to both gender identity and family structure.”

Hasbro hasn't gone so far as to introduce a gender-neutral potato. In fact, they explicitly stated that one can still purchase Mr. and Mrs. Potato Head dolls—they will just be sold under the name "Potato Head."

Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ

— Hasbro (@Hasbro) February 25, 2021

However, as anyone who's ever used the internet knows, the cocktail of children's products and modern gender drew a predictable backlash, and the pitchforks were out in full force upon discovery that Hasbro was allowing kids to turn their potatoes into whatever gender they wanted.

Mr. Potato Head has now been renamed to be gender inclusive.

He’s now just going to be called Potato Head.

When will the activists demand Joe Biden stops use of the “Come On, Man” catchphrase?

For inclusivity’s sake, it should be “Come On, Person!”

— Lauren Boebert (@laurenboebert) February 25, 2021

Bigotry ANNIHILATED https://t.co/FaogDQlL7A

— Ben Shapiro (@benshapiro) February 25, 2021

"That's Mr. Potato Head to you." (he/his/him) pic.twitter.com/Hs9RICal44

— House Judiciary GOP (@JudiciaryGOP) February 26, 2021

This, in turn, led to a wave of people poking fun at the snowflake crowd making such a huge deal about the gender expression of make believe plastic husks.

Conservatives: Lefties are such snowflakes, offended by everything, always overreacting

Also conservatives: MR POTATO HEAD SHOULD HAVE A HUGE DICK

— TechnicallyRon (@TechnicallyRon) February 25, 2021

Conservatives: Gender is a BIOLOGICAL BINARY. It is based on GENES

Also conservatives: that plastic potato is a MAN

— Kyle 🌱 (@KylePlantEmoji) February 26, 2021

Why do people think a gender neutral potato head is weird. He is a potato who stores his facial features in his ass.

— …….slime man (@KatyScar) February 28, 2021

And so we beat on, boats against the current, borne back ceasely into the same discourse we've been having over and over for the last decade.