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Satiric News That All Nintendo Wiis Will Self-Destruct In 2023 Has Sparked An Explosion Of Memes

Satiric News That All Nintendo Wiis Will Self-Destruct In 2023 Has Sparked An Explosion Of Memes

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Published March 07, 2022

Published March 07, 2022

Notable video game company Nintendo "announced" on Friday that all of its Nintendo Wii consoles will self-destruct in 2023. Though the update shocked many, the story was broken by the satirical news outlet Hard Drive Magazine, who fooled many meme creators over the weekend after the humorous fake headline trended.


Aided by a perfect mix of nostalgia, notoriety and plausible believability, Hard Drive Magazine imagined a world where the Wii had become so innocuous that they'd self-destruct in 2023 out of pure un-necessity. The article cited multiple fake Nintendo representatives such as Doug Bowser, President of Nintendo of America, and Gordon Hall, a concerned Nintendo fan, who said, "Nintendo literally seems like it’s doing everything it can to alienate every fan of theirs."

Although the story was obviously faked, it still proved to be meme gold for many creators on Twitter who posted about it as if it was real. Many made ironic explosion jokes or referenced apocalyptic scenarios similar to December 21st, 2012, that might be set off if someone tried to play Mario Kart or Brawl. Others were concerned by how many people bought into the story, believing it wholeheartedly and being genuinely upset about it.


The Wii has always been one of the most meme-worthy consoles, partly due to its massive prevalence but also because of its control scheme that was revolutionary at the time. Its name, the way it's shaped and its surprisingly good repertoire of games has turned the Wii into a pop culture reference ripe with irony. This fake news story has become one of the more wholesome examples of the overarching term.


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