PETA, the animal rights organization that frequently finds itself embroiled in controversies on Twitter, have waded into their latest controversy while everyone is trying to figure out the stock market. This time, they have offered some alternatives to animal-related insults to consider in the pursuit of a more inclusive world.

Words can create a more inclusive world, or perpetuate oppression.

Calling someone an animal as an insult reinforces the myth that humans are superior to other animals & justified in violating them.

Stand up for justice by rejecting supremacist language. pic.twitter.com/HFmMWDcc5A

— PETA (@peta) January 26, 2021

This strongly resembles PETA's Stop Anti-Animal Language campaign from late 2018 which argued phrases like "grab the bull by the horns" could be replaced by "take the flower by the thorns." At least this time, their replacement suggestions are actual synonyms for the words they want to be replaced.

Nevertheless, PETA's campaign rubbed most people the wrong way, as people felt the co-opting of social justice language in the service of anti-animal bullying was severely out of touch with the current moment.

You just compared calling somebody a 'chicken' to slavery.

Might be a good time to log off.

— ZUBY: (@ZubyMusic) January 27, 2021

Sure PETA let's forget the literal humans who are treated as animals and focus on things that won't even affect the animals involved https://t.co/ugjXwvcmdX

— Lonzo // Laurentius System (@catvamplonzo) January 28, 2021

wake up babe new slurs just dropped https://t.co/iKDwNDxkKe

— syd ⊚ (@quackityluvbot) January 28, 2021

not now peta https://t.co/l6z4AdTkda

— sloane (sīpihkopiyēsīs) (@cottoncandaddy) January 28, 2021

Thankfully, people fired off some good jokes about what most saw as a silly attempt to drum up needless controversy.

PETA is the live version of this Community scene pic.twitter.com/oVH8L28Zds

— value black lives or else (@Felix_Swab) January 28, 2021

me: calls someone a silly goose

PETA: not on my watch pic.twitter.com/CeriYHBFfW

— Audrey Howell (@audgehowell) January 28, 2021

While the entire timeline is filled with amateur stonk market analysts, at least PETA jumped in to be a welcome B plot for the day.