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There have been concerns risen about ethnic discrimination due to a post on NIVEA Deodorant Invisible for Black & White on our NIVEA Middle East Facebook page. We are deeply sorry to anyone who may take offense to this specific local post. After realizing that this post is misleading, it was immediately withdrawn. Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities. This applies regardless of gender, age, race, skin colour, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance.

Nivea Apology


Uploaded by Matt Apr 07, 2017 at 01:07PM EDT

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Origin Entry: Nivea "White Is Purity" Ad

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WHITE IS PURITY NOTHING SAYS PERFECTION LIKE WHITE
Marwa Balkar @MarwaBalkar After seeing @niveauk "white is purity" ad, I immediately remembered this: "RE-CIVILIZE YOURSELF" by Nivea Nivea, hire some POC ya? LOOK LIKE YOU GIVE A DAMN NIVEA ACE BODY SHAVE VILI RE-CI YOURSE
Madison M. K. @4evrmalone Pepsi: We've done it. We've created the most tone-deaf ad of the week. Maybe the year! Nivea: Hold my beer. #Invisible WHITE IS PURITO
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Uploaded Apr 07, 2017 at 01:07PM EDT

Origin Entry

Nivea "White Is Purity" Ad

Source

@NIVEACanada

Tags

nivea, pepsi, controversy

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