KICKSTARTER behind the numbers the failures As of s/2/2012 $214,588,334 pledged 2,974,842 bac kers 45,815 projects 22,902 successful projects (B 5%) 18,939 failed projects (0 1%) Fated (41 3% of the $214,588,334 pledged.. $197,592,643 successful (92 1%} 16,995,69 Fated (7 9%) successfully funded % OF SUCCESSFUL PROJECTS Design Fam & Video Art 10 50 70 MOST MONEY RAISED Dance 1.8 MM Fashion 2.3 MM Comics 4.8 MM Food 1 MM Theater 6.8 MM 22.7 MM 6.3 MM Fim & Video 20 milion 40 milon 60 miaion MOST POPULAR/COMPETITIVE Comics 1,068 Food 1.471 # of projects submitted Fim & Video 2000 4000 6000 8000 10000 12000 1000 Dance ■26,326 Fashion .36,792 Pholography50,552 Food 85.179 # of backers 0 100000 200000 300000 400000 500000 600000 700000 Duration of Fundraising Campaign SUCCESSFUL PROJECTS AVERAGE AILED PROJECTS AVERAGE 38 43 VS DAYS DAYS Set Goal SUCCESSFUL ROJECTS AVERAGE FAILED PROJECTS AVERAGE $5,487 VS. $16,365 Lower goal 8.5% of funded projects received more than double their goal (>200%) PPS BLOGGER Sourcei Kickstarter.com

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KICKSTARTER behind the numbers the failures As of s/2/2012 $214,588,334 pledged 2,974,842 bac kers 45,815 projects 22,902 successful projects (B 5%) 18,939 failed projects (0 1%) Fated (41 3% of the $214,588,334 pledged.. $197,592,643 successful (92 1%} 16,995,69 Fated (7 9%) successfully funded % OF SUCCESSFUL PROJECTS Design Fam & Video Art 10 50 70 MOST MONEY RAISED Dance 1.8 MM Fashion 2.3 MM Comics 4.8 MM Food 1 MM Theater 6.8 MM 22.7 MM 6.3 MM Fim & Video 20 milion 40 milon 60 miaion MOST POPULAR/COMPETITIVE Comics 1,068 Food 1.471 # of projects submitted Fim & Video 2000 4000 6000 8000 10000 12000 1000 Dance ■26,326 Fashion .36,792 Pholography50,552 Food 85.179 # of backers 0 100000 200000 300000 400000 500000 600000 700000 Duration of Fundraising Campaign SUCCESSFUL PROJECTS AVERAGE AILED PROJECTS AVERAGE 38 43 VS DAYS DAYS Set Goal SUCCESSFUL ROJECTS AVERAGE FAILED PROJECTS AVERAGE $5,487 VS. $16,365 Lower goal 8.5% of funded projects received more than double their goal (>200%) PPS BLOGGER Sourcei Kickstarter.com

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