The Тотя meme, featuring two naked SpongeBobs walking side-by-side with the caption "Тотя ❤️," started on TikTok in early September 2025. The absurdist format spread fast, with edits, chants, and even 3D remakes gathering millions of views. Often paired against another Russian brainrot character, ПЫ (a potato-Minion hybrid), the trend quickly crossed borders and baffled viewers worldwide.