@Brad
I just watched the video and thought it was great. One thing I would say is, Brad, when the interviewer was asking about if, in the future, candidates might try to hijack memes or create/start memes that would work in their favor, maybe you ought to have brought up the fact that memetic hub communities, and KYM's community especially, have a tendency to reject artificial or non-spontaneous "memes" ("forced memes" as KYM knows them) or "memes" whose main goal appears to be to enforce or project a particular viewpoint, especially controversial views or views that are in disagreement with the views of a majority of a community's members, and how that natural aversion would limit what candidates could do to use memes to their advantage in campaigns. I imagine these political memes would only propagate really well if A: the meme originated from the candidates own personal sense of humour (as opposed to his/her campaign office) and/or B: the meme was witty or clever enough for people to forgive/not care that the candidate was actively spreading or promoting it to memetic proportions as a political maneuver.
I guess I'm just bringing this up because, since KYM sees a lot of disputes over the "forcedness" of would-be memes in submissions, I sort of anticipated that you would mention the concept of forced memes in that segment and was a little surprised that you didn't.