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Lucifel : そんな装備で大丈夫か? / Sonna Soubi De Daijoubu Ka ? (You sure that’s enough armor?)
Enoch : 大丈夫だ、問題ない。 / Daijobu Da, Mondai Nai. (No problem. Everything’s fine)"
El Shaddai : Ascension of the Metatron is an action video game produced by Ignition entertainment to be released on the Xbox360 and PS3 consoles.
A trailer released in E3 2010 became a viral video, and the subject of many fanfics, and video remixes through Nico Nico Douga, and YouTube because of weird face of Enoch the protagonist of the game and their high-falutin’ remarks.
The game has religious themes as the title itself is a reference to a religion of the same name, the story centers around Enoch a priest sent to prevent the “great flood” from happening with the aid of archangel Lucifel along with four other angels.
The trailer for the game premiered at world-renowned gaming convention E3 2010.
Soon after this trailer was uploaded to YouTube on June 2010, Enoch’s weird face and their remarks caught the attention among 2channel and several blogs. The oldest MAD video for El Shaddai had already been uploaded to Nico Nico Douga (NND), a video sharing service in Japan, on August 23rd, 2010.
But it began to be spread all over the internet for real when Tokyo Game Show was held on September 2010. Over 600 MAD videos were uploaded to NND in that month.
El Shaddai also caused a big sensation on pixiv, a Japanese social network site for illustrators. Not only parody illustrations but also pure fan arts are being uploaded to there continuosly. In especially, Enoch and his partner Lucifel are so much loved in Yaoi art works by many female Otaku. So, many of illustrations draw homosexual love of them.
Event’s title : No problem. Everything’s fine.
Though the game hadn’t been released yet at that time,, Doujin event specialized for El Shaddai has been held by its fanatics since November 2010. Hundreds or thousands of people join this event every time, and the number of them are increasing as the event is held.
According to online news reports, almost all visitors are female Otaku described above.
A : Sonna X De Daijoubu Ka ? (You sure that’s enough X?)
B : Daijobu Da, Mondai Nai. (No problem. Everything’s fine)"
This high versatile dialogue soon became to be used on everywhere on the internet by Japanese people who were impressed by this phrase.
In the result, “You sure that’s enough armor?” got the first prize of Japanese internet buzzword contest 2010.
Sawaki Takeyasu the producer of the game commented about this online phenomenon and fan activities in several interviews. Among them, Getnews.jp reported his comment on Nico Nico Live.
To some extent, we designed Enoch’s face and their dialogue purposefully to catch the attention of internet users. But we are surprised at this big sensation caused in such way, and appreciate to it. We planned it in 2007 and targeted mainly 2channel users because NND wasn’t so active at that time, and boom of online videos hadn’t come yet.
We fell new era has come because the online video led to an explosion in the popularity of El Shaddai.
For more videos, check out the videos section
(See also : Miku Miku Dance)
For more Illstrations, check out the Images section.
Enoch’s facial expression parody
Editor’s Note: Registration is needed to browse the original videos listed in this section.
ITmedia – El Shaddai is a smash hit on Nico Nico Douga now. God says “It should be more admired.” / 09-27-2010
Getnews.jp – You sure that many MAD videos of a popular game in TGS topped the ranking on Nico Nico Douga? / 09-27-2010
Kotaku.jp – God says : We need the ranking for MAD videos of El Shaddai / 09-27-2010
2DNews.net – An event for El Shaddai had a great success. It gathered 300-1000 people. / 11-05-2010
Mycom Journal – Net buzzword contest was announced. The gold prize is “You sure that’s enough armor ?” / 12-02-2010
Getnews.jp – Developer says : El Shaddai was cultivated by Nico Nico Douga users. / 04-25-2011