#MyNYPD

#MyNYPD

Updated Apr 23, 2014 at 12:14PM EDT by Brad.  

Added by Brad.

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Overview

#MYNYPD is a hashtag campaign launched by the New York Police Department as a community outreach program on Twitter. While intended as a feel-good social media event to boost the image of the NYPD, the hashtag stream quickly became flooed with photographs of its uniformed officers resorting to violence.

Background

At 1:55 p.m. (ET) on April 22nd, 2014, @NYPDNews[1] tweeted a message calling on its followers to share their photographs with NYPD police officers using the hashtag #MyNYPD.



Notable Developments

The NYPD’s community outreach hashtag was initially met with genuine responses from its followers on Twitter, but it soon turned into an all-day exhibition of images depicting police brutality and racial profiling, including many photographs that went viral during the height of Occupy Wall Street protests. According to Topsy[2], the hashtag #MyNYPD was mentioned more than 180,000 times on April 22nd.




News Media Coverage

That afternoon, the hijacking of #MyNYPD on Twitter was reported on by The Daily Dot[3], Gawker[4], VICE[5], The Verge[6], Mediate[7], Mashable[8] and The Huffington Post[10], as well as a number of local and national news outlets.[9][12][13]

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Top Comments

The Illustrious Reggie
The Illustrious Reggie

Look, we all know there are good cops and bad cops. I’m not going to pick a ratio, because I’m trying to be objective, but thinking that all cops are evil and corrupt is just as stupid as thinking that all cops are good and fair. When cops are doing their job properly and with discipline, it never makes the news. When they do something wrong and are malicious, it does make the news. So if you ask people to take pictures of cops, then of course they’re going to take pictures of abusive instances. It’s not as controversial or interesting if you just take a pic standing next to a cop when nothing’s going on.

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