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Operation Pillar of Defense is an operation launched by the Israel Defense Forces after the murder of Ahmed Jabari, chief of Hamas’ military wing in Gaza. The goals of the operation are to both halt rocket attacks launched from Gaza against civilian targets and to disrupt the actions of militant organizations.
November 14th: Announcement
Instead of formally declaring the attacks via a press conference or traditional news outlet, the Israel Defense Forces (IDF) took to their Twitter account @IDFSpokesperson to announce the campaign.
IDF (@IDFSpokesperson) November 14, 2012
IDF also took to Facebook, Flickr and their personal blog to share news and updates about the attacks. Additionally, they created the IDF Ranks Game where users could earn points and badges for sharing official IDF content online.
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