Pending Larry Quote

Pending Larry Quote

Updated Oct 19, 2012 at 08:46PM EDT by Brad.

Added Oct 19, 2012 at 06:55PM EDT by Don.

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Overview

Pending Larry Quote is a note left at the top of a press release containing the third-quarter earnings report for the multinational Internet and software corporation Google, which was prematurely released by the U.S. Securities and Exchange Commission in October 2012. Written in all-capital letters and meant to be for internal use only, the discovery of the note quickly inspired the creation of the #PendingLarryQuote hashtag and the parody profile @PendingLarry on the microblogging site Twitter.

Background

On October 18th, 2012, the U.S. Securities and Exchange Commission[1] posted Google’s third-quarter earnings several hours before it was scheduled for release on the web. Aside from the company’s disappointing revenue figures, it was also discovered that a placeholder for a pending quote from Google CEO Larry Page was mistakenly left intact at the top of the press release, reading “PENDING LARRY QUOTE.” Although not directly related to the memo, Google shares dropped nine percent in value on that day before stock exchange trading was temporarily halted.



Notable Developments

On Twitter

Shortly after the earnings report was released, the hashtag #PendingLarryQuote began circulating on Twitter, often accompanied by tweets mocking the press release note. The same day, The @PendingLarry novelty Twitter account was created, featuring humorous tweets about the earnings report from the perspective of Larry Page. Also on October 18th, the business news blog InvestorPlace[3] published a post titled “The Top 5 ‘Pending Larry’ Tweets,” which highlighted several notable examples from the @PendingLarry feed.



News Media Coverage

The same day, the blunder was reported by a number of traditional news media outlets, including NPR,[4] The Wall Street Journal,[5]CNBC,[7] and Forbes,[11] and several Internet news and tech blogs, including BuzzFeed,[2] Mashable[10] and CNET.[6] Many of the news reports noted how the press release place holder was gaining momentum as an in-joke online.

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