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“Gente, qual a necessidade disso?” (“Guys, what’s the necessity of this?”) is a Brazilian meme which consists of a dog making an odd facial expression alongside a phrase, which is common with Brazilians. They are mainly used when something considered strange is seen in the internet, so it’s mainly used as a response for those bizarre things mentioned.
The meme appeared when a Brazilian Facebook page called Site dos Menes (Menes’ Site) uploaded the image with the description “NOVÉZIMO MENE: O CACHORRO DA TURMA DO DEIXA DISSO” (“New mene: The leave it alone gang’s dog”) in March 2013.
It proved to be popular with Brazilians, and it also served as a response to many Facebook posts, gaining the fame of being a reaction image. It also received attention on Google and Twitter, as it appeared on the top searched topics on Google in August 2013 and made more than 2641 tweets on Twitter in November 2013.